Beat & Snatched is a multi-platform social experience, led by Mimi J featuring some of her celebrity makeup artist friends, clients and fashion stylists. The platform is an in-depth look at the behind the scenes of the industry’s most sought after professionals, personalities and artists. The experience begins on the branded YouTube site with videos, giveaways, and features, then moves to the respective “Beat & Snatched” social profiles, for an even closer look at product use, style trends and exclusive deals.
Fashion and beauty industry enthusiasts are invited to join the “Beat & Snatched” movement, by shopping the brand’s apparel line, “The Social Beauty Collection”. The line is a curated collection of fashion tees, sweatshirts, and tanks, which pay homage to some of our most favorite industry and social media hashtags.
Join us for an evening of fashion and beauty curated by celebrity makeup artist Mimi J. Feel free to rock your Beat and Snatched apparel to join in on this celebratory event. Mimi will debut a new style from the collection, especially for the NYC and makeup show industry enthusiasts.
Join us on Monday, May 6th at 7pm @ VU Lounge in Midtown
Event Hashtag: #NYCBEATLAUNCH
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