Storytelling in Corporate Communications
Panel Discussion with Experts in External, Internal, B2B and Consumer
We all love good stories that tap into our emotions, interests and views of the world around us. In business, storytelling has the power to forge this connection and drive outcomes by engaging audiences and presenting facts in meaningful, memorable ways.
As communications professionals, we are charged with generating effective stories consistently, repeatedly and on deadline.
Compounding the pressure, the industry’s seismic shift toward brand journalism is rapidly widening the rift between story-based and story-less communications – and the difference between deeply resonating with audiences or simply falling flat.
In this panel discussion, our expert colleagues will share their experiences in an open exchange of ideas and observations. We will talk about how storytelling cuts through the clutter, how creativity can win the day, and how to look within your own organizations for the opportunity to tell a better story.
Tuesday, August 5, 2014
6:30 - 8:00 PM
601 Lexington Avenue (at 53rd Street)
New York, NY 10022
COST: $30 Member Rate // $45 Non-Member Rate
RSVP: By 12:00 Noon, August 5, 2014 - Advance registration is required. No walk-ins will be permitted.
When & Where
New York IABC
The International Association of Business Communicators provides a professional network to help advance your career. The New York Chapter of IABC brings members together from a wide variety of industries and communication disciplines to share their expertise with one another through a broad range of networking and professional development activities.