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NY IABC Story Telling Panel

New York IABC

Tuesday, August 5, 2014 from 6:30 PM to 8:00 PM (PDT)

NY IABC Story Telling Panel

Ticket Information

Ticket Type Sales End Price Fee Quantity
Member Rate Ended $30.00 $0.00
Non-Member Rate Ended $45.00 $0.00

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Event Details

Storytelling in Corporate Communications  
Panel Discussion with Experts in External, Internal, B2B and Consumer

We all love good stories that tap into our emotions, interests and views of the world around us. In business, storytelling has the power to forge this connection and drive outcomes by engaging audiences and presenting facts in meaningful, memorable ways.

As communications professionals, we are charged with generating effective stories consistently, repeatedly and on deadline.

Compounding the pressure, the industry’s seismic shift toward brand journalism is rapidly widening the rift between story-based and story-less communications – and the difference between deeply resonating with audiences or simply falling flat.

In this panel discussion, our expert colleagues will share their experiences in an open exchange of ideas and observations. We will talk about how storytelling cuts through the clutter, how creativity can win the day, and how to look within your own organizations for the opportunity to tell a better story.

WHEN:  
Tuesday, August 5, 2014
6:30 - 8:00 PM 

WHERE:  

Toyota 
601 Lexington Avenue (at 53rd Street)

New York, NY 10022

COST:  $30 Member Rate // $45 Non-Member Rate
RSVP:  By 12:00 Noon, August 5, 2014 - Advance registration is required. No walk-ins will be permitted.

 
MODERATOR 
Bruce Kasanoff, Kasanoff Ghostwriting
Bruce is a ghostwriter and social media pro who helps entrepreneurs spread great ideas. He has over 150,000 followers on LinkedIn, where he was recognized for writing the article that mattered most to professionals in 2013. Seven times over the past eighteen months, he created the most popular Slideshare presentation of the week. He is also a Forbes contributor, and is the author of numerous books including How to Self-Promote without Being a Jerk. 

  

PANELISTS 
Melissa Master Cavanaugh, TIAA-CREF 
Melissa is senior director of content and thought leadership at TIAA-CREF, a Fortune 500 financial services provider. Prior to joining TIAA-CREF, Melissa spent seven years in the consulting industry with Booz Allen Hamilton and Booz & Company, where she developed B2B content and contributed to the firm's award-winning magazine, 
strategy+business. Melissa began her career as a journalist with editorial roles at The Conference Board and VNU Business Media.

Sean Williamson, Neuberger Berman 
Sean is a senior vice president and Head of Global Internal Communications at Neuberger Berman, where he has developed and implemented the firm's first internal communications strategy, with responsibility for executive communications, video production and the firm's intranet. Sean also leads the firm's alumni program and sits on the Corporate Social Responsibility Council. Prior to joining Neuberger Berman, he led internal communications for Asset Management and the Americas region at Credit Suisse, and before that led internal and executive communications at OppenheimerFunds.

Kelly Fisher, Toyota Motor North America 
Kelly is Assistant Manager, Stakeholder Engagement and Communications at Toyota Motor North America, where she has created large scale giving programs and cause marketing campaigns including national environmental and safety programs, such as "Buckle Up for Life" with Cincinnati Children's Hospital. She has responsibility for marketing and 360 degree communications strategies for Toyota's philanthropic and cause-focused programs in the U.S. utilizing earned, owned and paid media, and earlier helped to create Toyota's first-ever social media giving campaign, "100 Cars for Good."
Have questions about NY IABC Story Telling Panel? Contact New York IABC

When & Where


Toyota Motor North America Inc
601 Lexington Ave (at 53rd Street)
New York, NY 10022

Tuesday, August 5, 2014 from 6:30 PM to 8:00 PM (PDT)


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Organizer

New York IABC

The International Association of Business Communicators provides a professional network to help advance your career. The New York Chapter of IABC brings members together from a wide variety of industries and communication disciplines to share their expertise with one another through a broad range of networking and professional development activities.

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