NY Business Expo & Summit 2013 is a highly disruptive event that brings together c-level executives, entrepreneurs and investors from the tri-state area. It is a vital platform to help you succeed as a business owner. Our mission is to teach, connect and inspire you!
9:30 AM - 10:00 AM - Registration
10:00 AM - 10:45 AM - Why it Pays to be Likeable: 7 Simple Social Concepts
New York Times bestselling author Dave Kerpen will show you how businesses are achieving amazing results with creative social business strategies. He’ll explore what today’s consumers expect from organizations and ways you can exceed customer expectations. You’ll discover how responsiveness, transparency, true engagement and storytelling can make your brand likeable – and profitable. The result: You will walk away energized with actionable ideas to take your social strategy to the next level - and build your business!
11:00 AM - 11:45 AM - Advice I Wish I Could Have Given Myself 5 Years Ago
Since going down the startup path, Vinicius Vacanti has made almost every mistake you can make as a first-time entrepreneur. But, eventually, his team turned the corner and their company Yipit has raised $7.3 million in funding from top-tier VC funds, built a team of 25 people and has signed-up over a million users. In this session, he'll share with you the advice he wishes he could have given himself 5 years ago when he was getting started.
12:00 PM - 12:45 PM - Going Beyond the “Like”
Ruben Quinones has given numerous talks across the globe on Facebook marketing and measurement methods to business owners and marketers, while introducing the first Facebook marketing curriculum at New York University. This session explores the importance of performance and its impact on brand visibility within Facebook while identifying metrics that will provide meaningful data including audience affinity, posting schedule, content marketing performance, and acquisition and nurturing tactics. You’ll walk away with actionable steps that will help you immediately diagnose the performance of your Facebook marketing campaign
1:00 PM - 1:45 PM - The Secrets to Raising Venture Capital
We will unveil the secrets for successfully raising venture capital.
2:00 PM - 2:45 PM - Road to Become A Successful Entrepreneur
Starting a business is one of the riskiest yet most rewarding things you can do and Ari Rabban, CEO of Phone.com, has not only been there and done that, he has built a successful company that focuses on serving the needs of the smallest businesses nationwide with affordable business communications services. So how does one go about starting a small company? What are some of the biggest challenges? What should new entrepreneurs be aware of and avoid? What are the keys to success? Ari will share these and other insights he has learned through the years of running his own small businesses.
03:00 PM - 03:45 PM - Behavioral Selling To The C Suite
If you are selling a high-end product/service, the potential client will be smart, savvy and very sophisticated buyer. They have been asked need questions and have heard value added propositions by almost every sales person, hence how effective will it be? Behavioral selling is based on how they will react and moving them towards a buying decision. Also included in Behavioral Selling is reading their body language, identifying their Learning Styles and using the 3 levels of Socratic Questioning
4:00 PM - 4:45 PM - Intimacy and SEO – Maximizing Search, Brand & Content on EVERY DIFFERENT Social Platform
Social Media is an ever-changing world; virtually every platform seems to change every week. How can you maximize your presence and search-ability on Google, YouTube, Facebook, and every other platform when they ALL work on a DIFFERENT algorithm? For instance, did you know that if your name isn’t in your video titles, you are 80% LESS searchable on YouTube? (And who owns YouTube??? Google!) And how do you run content so that it doesn’t run YOU and become the world’s biggest time suck? Can you really run it in only FOUR hours a week? (Yes!) How open should you BE on social platforms? These are the toughest – and most important – questions to answer – and to maximize – to ROCK your social presence. NYC Social Strategist, Mary Agnes Antonopoulos, takes last year’s sold-out Expo presentation and raises it by 10x.
5:00 PM - 5:45 PM - The Future of Work: Evolution Is Table Stakes
The furor that erupted following Yahoo’s decision to ban working from home is evidence of extreme interest (verging on a heated national debate) in today’s changing work policies and approaches. And for good reason — the way companies are accessing talent (and the way we work) is evolving rapidly. The set-time, set-place boundaries of Industrial Age work simply no longer make sense. Workers want more freedom, and companies realize that — thanks to Information Age technology — they can get more work done by innovating not only their IT infrastructure, but also their staffing approaches. At the same time, companies are recognizing that they are only as good as their people, and that being competitive means both attracting and retaining the best talent they can find. However, doing so is more difficult than ever. This presentation will discuss how work is changing, the current talent wars (the most recent U.S. jobs report puts unemployment at a 5-year low) and how companies are evolving in order to attract the top talent they need to survive.
* For more info about agenda, go to https://nybusinessexpo.net/summit/.
Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word-of-mouth marketing firm with triple digit revenue growth for 4 consecutive years. Likeable Media was named to both the 2011 and 2012 Inc. 500 list of fastest growing private companies in the United States. In 2012 Likeable Media was named one of Crain’s Best Places to Work in New York City.
Vinicius Vacant is co-founder and CEO of Yipit, a 25-person tech startup in NYC that recommends great deals by learning your tastes. Prior to Yipit, Vinicius co-founded UnHub and 140it. Earlier, he worked at Quadrangle Group and The Blackstone Group. Vinicius graduated from Harvard College in 2003 with a degree in Applied Mathematics. He is passionate about helping the entrepreneurial community in New York City and serves as a mentor for TechStars.
Mark Peter Davis
Mark Peter Davis is the founder of Interplay Ventures an incubation and venture investment firm based in NY. In addition to starting and financing companies, MPD is a startup community organizer and the author of The Fundraising Rules, a book handbook for entrepreneurs raising venture capital.
Ari Rabban is a VoIP industry veteran. He co-founded Phone.com in 2007. Previously, Rabban was Managing Director at Pulver Ventures, an IP Communications startup incubator and served as VP of corporate development and marketing for VocalTec Communications, Inc., the VoIP market pioneer. He also served as president of Surf&Call (sold to Cosmocom) and TrulyGlobal, Inc., both were among the first VoIP web based viral services and was a co-founding advisor of iPeerX, a VoIP peering pioneer and facilitated its sale to Xconnect.net. Prior to his start-up work he served as a strategy manager at Lucent. Technologies and prior to his telecom career was a practicing attorney. Rabban is a member of the board of directors of the NJTC and is a mentor at the tech accelerators: TechlaunchNJ, ffVC.com and ERANYC.com. Rabban was recognized as one of the Top 20 Most Influential People in VoIP of 2012 by GetVoip.com and is also an Ernst & Young Entrepreneur of The Year 2013 Finalist in New Jersey. Rabban has an MBA from Carnegie Mellon University and degrees in Law and Economics from Tel-Aviv University.
Mary Agnes Antonopoulos
Mary Agnes Antonopoulos is a respected social media strategist with over 100 successful social branding and marketing campaigns for a variety of clients, including NY Times bestselling authors, such as: Jack Canfield, JJ Virgin, and Christine Comaford; and Amazon bestsellers: Libby Gill, Kelli Richards, and many others, plus a long list of entrepreneurs and corporations (including AT&T, Midas and Panera Bread). She is a sought after ghostwriter, YouTube Coach and podcast producer. She has graduated hundreds of entrepreneurs from her 6-week course on social marketing. Mary Agnes speaks all over the country, teaching winning social media tactics and audience building techniques.
As Director of New Media at New York Based Search and Social marketing agency Path Interactive, leads the action and development of social media marketing and oversees strategic campaigns for major clients. Ruben also serves as an adjunct professor at New York University teaching several Digital Marketing courses. In addition, Ruben is the founder of www.socialtofu.com, a Facebook analytics-tracking platform that provides valuable insights into the performance of Facebook marketing campaigns.
A certified behavioral analyst, stand-up comedian and the CEO of his own tech company, CMIT Solutions, West Midtown, Tim’s wide range of experience will make the evening fun, informative and memorable. Attendees will be given a chance to role-play, ask questions and disagree.
Matt circles the globe speaking to companies and professionals on talent management and the future of work. Currently the Vice President of International and Enterprise at oDesk, he provides counsel to businesses small and large on how to leverage online work. He has spoken at TechWeek, eAsia and Startup Weekend New York, and has been featured in The New York Times, Staffing Industry Analysts’ blog, and on Good Morning America. Prior to oDesk, as a member of the executive team at Accolo, Inc. — a recruiting services and technology firm — he grew the business from one employee into one of the top 50 companies on the Inc 500 list. He also co-founded a boutique strategic consulting firm for ramping early-stage companies, and started his career in investment banking at JPMorgan Securities. Matt holds an MBA and Bachelor of Science degree in Economics, both from Vanderbilt University.