This National Press Club Communicators Summit is your chance to learn how journalists and fellow communicators are using social media to their advantage.
The Summit will cover:
Communicating With Journalists Via Social Media - How to Stand Out: Is outreach through social media a boom or a bust? How are journalists using social media to nurture source relationships and develop story ideas? Which platforms are most credible: Facebook? Twitter? Foursquare? LinkedIn? With social media now an integral component for any media strategy, learn which approaches work and which fall flat from this panel of experienced journalists.
- Danny Selnick, Business Wire (Moderator)
- Azmat Khan, Al Jazeera America
- Jack Speer, National Public Radio
- Hayley Tsukayama, The Washington Post
Attracting Press Through Social Media: When it comes to garnering media coverage, communicators can use numerous social media tools to their advantage. A panel of expert communicators will discuss best practices in amplifying media strategies online, including outreach to reporters, complimenting traditional media with online efforts, and when advertising on social media pays off.
- Lindsay Murphy, Racepoint Group (Moderator)
- Kristin Brown, Racepoint Group
- Jenna Golden, Twitter
- Tammy Gordon, AARP
- Tom McMahon, Motorola
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.