A free press is good for democracy, but it is not a sustainable business model! At the next Communicators Breakfast on June 4 at 8.a.m. in the Truman Lounge, Gary Evans, a media consultant and former USA TODAY director, will provide his perspective on the current state of the business side of journalism.
Evans managed paid content strategy for USA TODAY. Now he is a consultant to publishers who are monetizing their digital platforms and organizations who want to grow and better serve their members and subscribers. At the breakfast, he will discuss world, national and local newspaper media trends, and their paid content strategies, successes and opportunities.
Newspapers and magazines are trying to broaden their revenue bases, because advertising revenue continues to decline and fragment, and print sales, including single copies and subscriptions, are retreating as consumers choose other platforms to get their news and information. Evans will explore the answers to questions newspapers are asking about “Where are we and where are we going?”
While at USA TODAY, Evans served for six years on the board of the Literacy Council of Northern Virginia, which trains volunteers to teach adults how to read, write, speak and understand English. He also was on the alumni executive board of Elon University in North Carolina.
Evans currently chairs the board of advisors of the Kappa Sigma alumni association. He also is a member of the Direct Marketing Association, the International NewsMedia Marketing Association and the National Press Club. In addition, he is on the board of directors of the D.C. chapter of the Society of Consumer Affairs Professionals. He also is a frequent speaker at industry events on audience development for organizations, media strategy and business operations.
Admission to the Communicators Breakfast is free for NPC members, and the Club’s daily complimentary continental breakfast will be available.
When & Where
The National Press Club
The National Press Club, a private club for journalists and communications professionals, has been a Washington institution for more than a century. It is also a world-class conference and meeting facility that hosts thousands of events each year for sophisticated clients from around the globe. And while these are the Club’s functions, its mission is to be The World’s Leading Professional Organization for Journalists. It is a social and business organization dedicated to supporting the ongoing improvement of the profession of journalism.