Creating Differentiation for Your
When your campaign is missing the meat of differentiation, you're just making noise. Learn a proven way to guide your team to a communications strategy that cuts through the competitors' buzzwords.
Attendees will discover a straightforward method for quickly helping business leaders discover and define a clearly differentiated, competitive communications strategy which effectively guides all outbound promotional tactics.
When & Where
The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938. The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy. They are idea people. Visionaries and leaders, strategists and implementers. VPs, managers, entrepreneurs, professionals who stand out in any professional crowd. These are the people who define and drive our organization.