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NHMC MediaCon 2013

National Hispanic Media Coalition (NHMC)

Thursday, June 20, 2013 from 9:00 AM to 6:30 PM (PDT)

NHMC MediaCon 2013

Registration Information

Registration Type Sales End Price Fee Quantity
Early Bird MediaCon Registration   more info Ended $200.00 $0.00
MediaCon Registration   more info Ended $250.00 $0.00
MediaCon Non-Profit Registration   more info Ended $150.00 $0.00
MediaCon Student Registration   more info Ended $100.00 $0.00
MediaCon Luncheon Seat Only   more info Ended $100.00 $0.00
Can't attend? Support NHMC's mission.   more info Ended

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Event Details

What is MediaCon?
MediaCon is a high- profile media and entertainment event that convenes media advocates and influencers, industry executives and celebrity talent to network, discuss industry trends and gain insight on emerging issues.

Who should attend MediaCon?
MediaCon is the perfect opportunity for individuals working in the media industry or individuals who want to get involved and network with media executives, corporate diversity and marketing representatives, producers, directors and writers.


Thursday, June 20 ,2013


Registration Opens

Continental Breakfast

9:45AM – 10:30AM

Opening Plenary

10:30AM – 10:45AM


10:45AM – 12:00PM

Breakout Session 1

12:00PM – 12:15PM



Lunch - Ballroom D & E

1:00PM – 2:00PM

Afternoon Keynote Panel

2:00PM – 2:15PM


2:15PM – 3:30PM

Breakout Session 2

3:30PM – 3:45PM


3:45PM – 5:00PM

Breakout Session 3

5:15PM – 6:30PM

Networking Reception

10:00AM - Morning Keynote Address

Opening Plenary: The State of Latinos in Media - Ballroom D & E
Hear from key players in the media industry on the inclusion of Latinos in film, television, and digital media. What market strategies will succeed in capturing the huge Latino demographic?  

  • Moderator - Vincent Cordero, EVP and General Manager, Fox Deportes
  • Panelist - Inez Gonzales, Executive Vice Preseident, NHMC
  • Panelist - Santiago Pozo, CEO, Arenas Entertainment
  • Panelist - Harold Feld, Senior Vice President, Public Knowledge

10:45AM - Session 1 Panels

Web ContentCreating, Monetizing and Distribution, Part I -  Ballroom B 
The internet provides a new opportunity for content creators to share their own stories on the web. Learn about the challenges and opportunities of creating, monetizing and distributing content in the digital age. The first part of this two part session will focus on content creators and is followed by a second part at 3:45pm that will discuss how to monetize and distribute web content.  

  • Moderator - Bel Hernandez, CEO, Latin Heat Media
  • Panelist - Julia Grob, Creator/Executive Producer, East Willy B
  • Panelist - Carlos Portugal, Writer/Producer, East Los High 
  • Panelist - Giselle Achecar, Creator/CEO, EcoRico TV
  • Panelist - Shelley Acosta Smith, Writer, East Log High

Power Brokers:  Hollywood Agents and ManagersBallroom C 
It is not just about representation anymore, it’s about packaging. Talent agents and managers are playing a bigger role than ever before in the entertainment industry. Learn about the nevigating the ever-evolving power paradigm.

  • Moderator - Eric Rovner, Agent, William Morris Endeavor
  • Panelist - April King, Agent, ICM Partners
  • Panelist - Mark Schulman, Manager, 3Arts
  • Panelist - Todd Christopher, Partner, Gersh Agency 

1:00PM - Afternoon Keynote Panel - Ballroom D & E

  • A conversation with Walter Ulloa, Chairman and CEO of Entravision.

2:15PM -  Session 2 Panels

Advertisers: Courting the Latino Consumer - Ballroom B
Advertisers are reaching out to the U.S. Latino audience as they look to tap into their $1.3 trillion annual buying power.  How much are advertisers spending to reach the Latino audience?   Can advertisers use their checkbook to influence programming and the utilization of Latinos in creating content and reach this important demographic?

  • Moderator - Carl Kravetz, CEO, Vida Y Salud
  • Panelist - Armando Azarloza, President, The Axis Agency 
  • Panelist - Leyla Fletcher, VP of Marketing Media, Arenas Entertainment
  • Panelist - HectorGalva, Hispanic Corporate Communications Managers, Sprint

Empowering Latinas in Entertainment - Ballroom C
Moderated by Latina entertainment publicity veteran Ivette Rodriguez, president of AEM. Come listen to seasoned film and television veterans Giselle Fernandez (Emmy award winning TV anchor)  and Sandra Condito (producer) and next generation Latina star Gina Rodriguez (Filly Brown) share their journeys, tribulations and inspirations.

  • Moderator - Ivette Rodriguez. President, American Entertainment Marketing 
  • Panelist - Giselle Fernandez, Emmy Award Winning Journalist
  • Panelist - Gina Rodgriguez, Actress, Filly Brown
  • Panelist - Sandra Condito, Producer/Consultant 

3:45PM - Session 3 Panels

Web ContentCreating, Monetizing and Distribution, Part IIBallroom B
The internet provides a new opportunity for content creators to share their own stories on the web. Learn about the challenges and opportunities of creating, monetizing and distributing content in the digital age. The second part of this two part session will focus on how to monetize and distribute web content.  

  • Moderator - Inez Gonzalez, Executive Vice President, NHMC
  • Panelist - Susan Cleary, VP & General Counsel, Independent Film & Television Alliance
  • Panelist - Julia Grob, Creator/Executive Producer, East Willy B
  • Panelist - Katie Elmore Mota, Executive Producer, East Los High

Running the Show – on TVBallroom C
A show runner/creater is the ultimate management and creative authority for a TV show.  How do you get to “run” the show? Hear from high profile executive producers on their journey to one of the most coveted and demanding jobs on television.

  • Moderator - Luisa Leschin, Co - Executive Producer, The George Lopez Show 
  • Panelist -  Alfredo Barrios, Executive Producer, Burn Notice
  • Panelist - Ed Bernero, Executive Producer, Criminal Minds 
  • Panelist - Pam Veasey, CSI: NY




To view pictures from 2012 MediaCon click here.

For Sponsorship Opportunities, please contact Brenda Rivas at info@nhmc.org. You may also visit www.nhmc.org for additional information.

For Press Inquiries, please contact Ivette Rodriguez at American Entertainment Marketing, Ivette@aem-la.com.

Have questions about NHMC MediaCon 2013? Contact National Hispanic Media Coalition (NHMC)

When & Where

Pasadena Convention Center
300 East Green Street
Address Line 2
Pasadena, CA 91101

Thursday, June 20, 2013 from 9:00 AM to 6:30 PM (PDT)

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National Hispanic Media Coalition (NHMC)

The National Hispanic Media Coalition (NHMC) is a media advocacy and civil rights organization for the advancement of Latinos, working towards a media that is fair and inclusive of Latinos, and towards universal, affordable, and open access to communications. 


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