The New Generation Latino Consortium (NGLC) has announced the 2014 LA installment of its #TotalMarketTrends14 Conference in partnership with HispanicAd. Once again NGLC/LA will feature a totally new line-up of speakers along with new dynamic formats and special celebrity guests which have included the likes of George Lopez, John Leguizamo, Rosie Perez, Mario Lopez, Oscar De La Hoya and Soledad O’Brien to name just a few. The event will take place on June 3rd at the SLS Beverly Hills Hotel.
To view a video recap of past NGLC events CLICK HERE!
To view pictures of last year’s LA event CLICK HERE!
SPEAKERS & SCHEDULE
Agency Executive Sit-Down
Kicking-off this year’s NGLC #TotalMarketTrends14 event is an impressive line-up of executives from some of the top shops in the U.S. specialized in “Total Market” communications. Hear from our diverse panel whose backgrounds span from strategy to branded content and beyond, as they discuss the New Generation Latino audience and its impact on the “Total Market.” The Agency Executive Sit-Down will lay the foundation for the rest of the conference that will be exploring NGL’s influence on the “Total Market” across media, marketing and entertainment.
Romina Bongiovanni – Managing Director, Pinta
Holly McGavock – Head Of Planning, Wing
Ken Muench – Founder & Chief Strategy Officer, Collider Agency
Rudy Lopez Negrete – Head of Music & Content, Lopez Negrete
Jasper Nelissen – VP & GM, Conill Miami
Moderator: Jeff Valdez – President, Valdez Productions
The NGLC is pleased to present a special in-depth conversation with a celebrity guest (to be announced shortly), moderated by ABC Television Group’s, Ricardo Martinez.
Celebrity Guest – To Be Announced Shortly
Moderator: Ricardo Martinez – Sr. Producer of Creative Production, Disney ABC Television Group Digital Media Studio
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Carlos Santiago – President & Chief Strategist, Santiago Solutions Group
New media has yielded a younger, savvier and more technically minded audience. This is particularly true of New Generation Latinos who are the driving force behind Digital media growth across the “Total Market.” This exciting panel will explore what it takes to be a relevant “Total Market” Latino Digital player featuring some of the most innovative executives in the marketplace.
Natalia Borges – VP of Marketing, Batanga Media
Charlie Echeverry – Founder & President, CEA Group
Laura Gomez – Founder, Digital Playbook
Ben Leff – COO, NGL Media
Maria Lopez-Knowles – CMO, Pulpo Media
Liz Sarachek– CRO, Terra Networks USA
Moderator: Ken Deutsch – Media Director, Sensis
Music Event Panel
The importance of connecting with NGLs through music events cannot be understated. Advertisers are hugely invested in the space, and constantly looking for new ways to attract this coveted demographic through innovative and organic marketing tactics. Hear from top industry music event executives whose diverse experiences will provide a well-rounded point of view about what has worked best when engaging the highly fragmented NGL audience through music.
Melissa Giles – Founder/Director, The Soulfrito Collective
Kevin “Pills” Montano – President & Founder, Latin Mixx Conference & Awards
Joshua Patrón – Executive Creative Director, CMN
Frank Valencia – Partner, Uno Agency
Moderator: Becky Arreaga – President / Partner, Mercury Mambo
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Jose Villa – Founder & President, Sensis
TV & Video Panel
Hear firsthand insights from top TV and Entertainment executives whose backgrounds span the Latino and General markets. This panel will explore different strategies utilized to reach and engage “Total Market” Latino video content viewers across platforms. Moderated by Daisy Auger-Dominguez from Disney ABC Television Group, this diverse panel of executives will share their knowledge and strategies of how best to navigate the complex world of TV and Video to crack the code of delivering culturally relevant content to connect beyond Spanish-language.
Juan Alfonso – VP of Drama Development, ABC Studios
Rodrigo Mazón– Director of Content Acquisition, Hulu
Christopher Mack – VP, Television Workshop, Warner Bros.
Alicia Menendez – Anchor, 'Alicia Menendez Tonight', Fusion
Eric Rovner – Agent, Television Department, WME
Moderator: Daisy Auger-Dominguez – VP, Talent Acquisition and Organization Workforce Diversity, Disney ABC Television Group
As more Fortune 500 companies begin to segment their marketing plans to include New Generation Latinos, important key learnings about how best to target and communicate with the audience are surfacing. We’ll hear from some of the top advertisers who are actively marketing to NGLs as part of their “Total Market” strategy and what successful tactics they’ve implemented in addition to the hurdles they’ve faced.
Gustavo Alvarado – Sr. Marketing Manager, XBox Global Microsoft
Javier Farfan – Head Of Music, Entertainment & Culture, PepsiCo
Patricia Vasconcelos – Multicultural Mktg. Mgr., West Coast, Moet Hennessy USA
Moderator: Lee Vann – CEO, Captura Group
More Speakers To Be Announced Shortly!
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Stacy Smith – PhD & Associate Professor, USC Annenberg School For Communication & Journalism
Celebrity Sit-Down - Hollywood Latinas: The New Generation
Gina Rodriguez - Actor
Genesis Rodriguez - Actor
Moderator: Ivette Rodriguez – Founder, American Entertainment Marketing
Tuesday, June 3, 2014
SLS Beverly Hills Hotel - 465 S. La Cienega Blvd., Los Angeles, CA
8:00am – 9:00am Registration & Breakfast
9:00am – 9:15am Welcome Remarks
9:20am – 10:05am Agency Executive Sit-Down
10:10am – 10:55am Celeb Sit-Down
10:55am – 11:15am Coffee Break
11:15am – 11:30am Total Market Research
11:35am – 12:20pm Digital Panel
12:20pm – 12:30pm NGL Case Study
12:30pm – 1:15pm Music Event Panel
1:15pm – 2:05pm Luncheon
2:10pm – 2:25pm Total Market Research
2:25pm – 3:10pm TV & Video Panel
3:10pm – 3:20pm NGL Case Study
3:20pm – 4:05pm Marketing Panel
4:05pm – 4:25pm Coffee Break
4:25pm – 4:40pm Total Market Research
4:40pm – 5:30pm Celebrity Sit-Down
5:30pm – 6:30pm Cocktail Networking Reception
When & Where
New Generation Latino Consortium
The New Generation Latino Consortium (NGLC) is the only business organization dedicated to enhancing the profile of New Generatlon Latinos in the worlds of media, marketing and entertainment.