November 19, 2014
The best way to experience and learn about the innovation economy isn't in a stuffy ballroom - it is up close and personal and in its native habitat. Experienced marketers and conference organizers Brian Monahan and John Battelle invite you to participate in a new type of business conference called NewCo, which we like to think of as a mix between a business conference and artist's open studio with the vibe of a music festival. Hundreds of the most innovative businesses in LA will open their doors to the public on November 19, 2014.
A fresh twist on the traditional conference + media platform, NewCo is rapidly gaining traction across the globe. The concept is simple but powerful: NewCo turns a traditional event inside out. Instead of filling a dark ballroom with “attendees” and having leaders lecture in a one-to-many style, NewCo occurs inside the world’s most innovative startups and high-growth companies. Executives, entrepreneurs, investors, and future influencers get an up close and personal experience of each company in its native habitat. Once inside, participants have a wide range of experiences – from behind-the-scene tours of cutting-edge work environments to founders candidly sharing insights into their own entrepreneurial journey. Only NewCo offers this deep and unique experience of the innovation economy.