New Venture Design: Developing New Products & Creating New Businesses
Saturday, October 26th, 10:00 am - 2:00 pm
Saturday, November 9th, 10:00 am - 2:00 pm
Greg Cohen, Author, Agile Excellence for Product Managers
Alexander Cowen, Author, Starting a Tech Business
About this workshop series
This is a two-part workshop where you will learn to use design-thinking to create a business or product idea, then come back after working on it for a month to build your business model and action plan.
If you have an idea for a new product or venture this two part workshop is for you. By the end, you will know if your idea is worth the further investment of your time, and you will have learned a repeatable process to vet new product and business ideas in the future.
In session one, you will learn how to use design thinking to create a solid customer-centric foundation for building your venture. You will then link that foundation to a set of testable assumptions you can use to determine whether you're on the right track or whether the venture needs revision. We'll close with exercises on conducting customer interviews and other discovery techniques, including definition of a 'minimum viable product' (MVP).
In session two, Having confirmed the need and solution, you'll learn advanced techniques for customer discovery, including an instructor-led review of your findings (disclosure optional). You'll then learn how to articulate your business model using the 'Business Model Canvas'. You'll probe key linkages and proof points in your business model, arriving at a final set of pivotal assumptions to test the venture and determine if a viable business can be built.
This class applies to entrepreneurs creating new ventures, ‘intrapreneurs’ working within existing companies, and coaches of product teams.
- Takeaways for 'Day One':
* An applied understanding of how to create a customer-driven foundation for your venture using design thinking (personas, problem scenarios, value propositions)
* Techniques to link the above with a set of lightweight, testable assumptions so you can validate or revise the venture (a la 'Lean Startup)
* How to Integrate the above into an actionable business shorthand using the Business Model Canvas
* Use of a 'customer discovery toolkit' and an understanding of what works where
• A practical approach to focusing your team on validating your assumptions and avoiding wasted time, money, and effort
Takeaways for 'Day Two':
* Instructor-led review of your work on customer discovery
* Advanced techniques for customer discovery, including hands-on exercises
* Instructor-led creation of a working Business Model Canvas as a more innovation-friendly substitute for a traditional 'business plan'
* Hands-on understanding of tools and techniques to use in coaching and organizing the rest of your team through the techniques above
* Action plan to validate your value proposition and business model
Your very own copy of "Agile Excellence for Product Managers," and "Starting a Tech Business."
Saturday, 26 October, 10 am – 2 pmDay One - Getting Started
Saturday, 9 November, 10 am – 2 pmDay Two - Moving Onward
PREREQS & PREPARATION
ABOUT THE INSTRUCTORS
Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at firstname.lastname@example.org at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
Have questions about New Venture Design: Developing New Products & Creating New Businesses?
Contact General Assembly - San Francisco