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NEW Business Mastery Intensive

The Mastery By Esani

Monday, January 28, 2013 at 9:30 AM - Monday, February 25, 2013 at 4:30 PM (EST)

NEW Business Mastery Intensive

Ticket Information

Ticket Type Sales End Price Fee Quantity
Business Mastery On-Site   more info Ended $4,500.00 $0.00
Business Mastery Consulting   more info Ended $4,500.00 $0.00

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Event Details

Taught by: Arlene Lyons, Jeff South, and several other top salon business experts.

Monday, January 28 - Monday, February 25, 2013

Acquire the complete set of business/management skills, knowledge, and hands-on expert assistance you need to become a successful independent stylist, salon manager or owner. This results-driven training will enable you to easily recover the investment you make in the training and add to your bottom-line by implementing the proven, successful solutions you will learn in the program.


Two Options for Business Mastery Intensive:

  1. a.      On-Site – Get your full training in person on campus at The Mastery (3 or 4 days a week). In-class sessions limited to some Sunday afternoons and Monday through Wednesday.
  2. b.     Consulting – Get some of your training in-person at the Mastery  (1 or 2 days a week) and the rest through phone consultations and a visit by a Mastery Consultant to your salon/spa business. In-class sessions limited to some Sunday afternoons and Mondays only.


What you’ll learn:

  • Working knowledge of key business functions – strategy, marketing, sales, finance, operations/service desk, leadership, human resource management
  • Comprehensive knowledge of the salon industry, including threats and opportunities for your business (including SWOT analysis)
  • Developing and implementing a strategy that differentiates your salon/spa from the competition
  • How to interpret your salon’s financials and performance data and to use them to make important business decisions
  • Effective marketing strategies to brand your business, build your clientele, and grow your revenue – including how to leverage social media
  • Keys to operating a world-class reservations/service desk
  • Maximizing your revenue per client through effective client consultation and client engagement leading to service upgrades and retail sales
  • Designing a winning client service experience
  • Designing your salon to optimize consumer purchases
  • Proven practices for maximizing client retention and frequency of visit
  • Running an efficient, cost-effective salon operation, including inventory management and product control
  • Effective strategies and tools for hiring, retaining, motivating, and training your stylists (especially including the Millennial generation)
  • Understanding the different compensation and incentive models and selecting the ones that are right for your salon
  • Effective management and leadership of your salon team
  • Building and sustaining the right culture for your salon
  • How to effectively communicate, coach, and mentor your team
  • Managing business risk and the tools you need, including Employee Handbook
  • Tips for selecting a location, negotiating your lease, setting up and licensing your business
  • How to remain motivated and inspired


What you’ll take away:

  • A business plan that is vetted not only by Mastery faculty but by real-world bankers/investors
  • An operations plan that can be immediately implemented in your salon/spa business
  • Measurable business performance improvement if what you learn is implemented
  • Ongoing mentoring relationship with The Mastery
  • Discount on Mastery short programs
Have questions about NEW Business Mastery Intensive? Contact The Mastery By Esani

When & Where

The Mastery By Esani
1009 Mansell Rd
Roswell, GA 30076

Monday, January 28, 2013 at 9:30 AM - Monday, February 25, 2013 at 4:30 PM (EST)

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The Mastery By Esani

A first-of-its-kind, all-inclusive master academy and five-star salon. beauty, fashion, art, business under one roof. Ivy league advanced education in beauty artistry and salon business management designed and delivered by master artisans of beauty and of business. if beauty is your passion and if you desire to take your game to an elite level of achievement then the mastery is crafted just for you. This is the place where future “masters” are made.

  Contact the Organizer
NEW Business Mastery Intensive
Roswell, GA Events Business

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