Navigating the Minefield of Trademark Protection in China
Wednesday, October 30, 2013 from 12:00 PM to 1:00 PM (CDT)
Daniel Chow will talk about common mistakes that multinational companies (MNCs) repeatedly make in protecting their brands and trademarks in China. The presentation will use various examples to demonstrate why MNCs make costly mistakes that result in serious business losses. Many of these mistakes can be traced to the stubborn tendency of MNCs to underestimate the importance of issues of language and culture in doing business in China.
When & Where
DePaul - Center for Intellectual Property Law & Information Technology®
The Center for Intellectual Property Law & Information Technology (CIPLIT®) was established to promote research and concentrated study in intellectual property and information technology broadly defined. We seek to develop IP professionals of the highest caliber through an all-inclusive learning experience that combines outstanding classroom education, innovative scholarship, first-class training in lawyering skills and an unparalleled range of extracurricular activities.