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Natural Products Retail Pioneers Who Shaped an Industry: Sandy Gooch, Harry Lederman & Cheryl Hughes

Best Organics, Inc.

Tuesday, August 23, 2011 from 5:30 PM to 7:30 PM (MDT)

Boulder, CO

Natural Products Retail Pioneers Who Shaped an Industry:...

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An Evening at the Epicenter | Conversations in Natural, Organic & Sustainable Business

A Conversation with Sandy Gooch, Harry Lederman and Cheryl Hughes

Business insights, storytelling and what's on the horizon from founding pioneers and innovators in products retailing and distribution

Tuesday, August 23, 5:30 pm - 7:30 pm

Welcoming Reception and Interactive Program

The Sterling Rice Group

1801 13th Street, Suite 400, Boulder, CO 80302 ([1]map)

Presented by Best Organics Inc. and Compass Natural

Sandy Gooch, Founder, Mrs. Gooch’s Natural Foods Markets

Through her highly influential chain of full service natural foods stores in the Los Angeles area in the 1970s, '80s and '90s, Sandy Gooch set a new standard for product quality, marketing, and retail service for an entire generation of today’s retail leaders, including Alfalfa’s and Whole Foods Market (to which she sold her stores in 1993). Today, Sandy serves on the University of Southern California Entrepreneur Program’s Advisory Council, and also on the Women’s Leadership Board at Harvard University’s John F. Kennedy School of Government. She is a proponent of education and healthy school lunch programs, and with husband Harry Lederman, serves as an advisor to a number of natural, organic and sustainable products companies.

Harry Lederman, Former VP of Sales, Nature’s Best

Seeing an opportunity with his family’s business after serving in the military in Europe during the Vietnam War, Harry Lederman was the first in 1970 to introduce the Bean Bag Chair to the U.S. market. After that nationwide phenomenon and driven by a passion for food and health, Harry joined Southern California natural products distributor Nature’s Best as VP of Sales. He later founded a natural products brokerage and in 1986 developed a line of frozen foods. As an advisor to his wife Sandy Gooch, Harry helped enhance customer satisfaction strategies at Mrs. Gooch’s Natural Foods Markets; the couple also were original investors in Elephant Pharmacy.

Cheryl Hughes, Founder and Owner, The Whole Wheatery

Cheryl Hughes has owned and operated The Whole Wheatery since 1983, a 10,000-sq.-ft. natural foods store and restaurant employing more than 50 people in Lancaster, CA. Through her store, she has helped many small businesses launch their products and grow their markets. Cheryl brings an independent grocer’s perspective to boards on which she has served, including Citizens for Health, Natural Products Association, and Organic Trade Association. Additionally, Cheryl serves on the Natural Share Group of the Food Marketing Institute, the leading trade association of the supermarket industry.

At the Epicenter: Bringing Sustainable Business and Thought Leaders Together

At the Epicenter brings national innovators, pioneers and leaders in sustainability and natural, organic and green business to interact with business and community leaders in the Boulder-Denver region. At the Epicenter is produced and presented by Best Organics Inc. and Compass Natural LLC. To sponsor or for more information, contact Steven Hoffman, tel 303.807.1042,


Please Support Our Premier Sponsors:

Sterling Rice Group

Whole Foods Market

Mychelle Dermaceuticals

Earth Balance

O'Brien Braun LLP

Pax World Investments

Pangea Organics

Organic Vintners


Supporting Sponsors:

Eco-Products Inc.

Boulder Ice Cream


CoHo International

Boulder Valley Media Alliance

Have questions about Natural Products Retail Pioneers Who Shaped an Industry: Sandy Gooch, Harry Lederman & Cheryl Hughes ? Contact Best Organics, Inc.

When & Where

Sterling Rice Group
1801 13th Street, Suite 400
Boulder, CO 80302-5389

Tuesday, August 23, 2011 from 5:30 PM to 7:30 PM (MDT)

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Best Organics, Inc.

About An Evening at the Epicenter
An Evening at the Epicenter is a series of interactive talks for entrepreneurs and business and community leaders in the $300-billion market for natural, organic, sustainable and socially responsible products and services. An Evening at the Epicenter is produced by Best Organics Inc., a leading organic gift and brand promotions company; and Compass Natural LLC, a leader in LOHAS communications, public relations, strategic marketing and business development.

Launched in 2010, An Evening at the Epicenter has featured Bill McKibben, Founder of; John Elstrott, Chair of Whole Foods Market; local economies expert and author Michael Shuman; Fox Health News correspondent Chris Kilham; Horst Rechelbacher, founder of Aveda and Intelligent Nutrients; and Arran and Ratana Stephens, founders of Nature's Path Foods.

About Best Organics, Inc.
Best Organics Inc., a majority woman-owned business, is a leading provider of premium, hand-packed, organic gift basket collections featuring gourmet, eco-friendly products from local, regional and U.S.-based producers and leading brands. Its gift collections are presented in keepsake gift boxes, and are available online at, and for corporate gifting. The company's Boulder's Best Organics and Colorado’s Best Organics gift box collections feature organic products from the Rocky Mountain region, and its America’s Best Organics gift baskets feature artisan producers from throughout the U.S. Best Organics Inc. is a member of the Organic Trade Association, Colorado Proud, and Naturally Boulder, and Green America. Info:, 303.499.ORGANIC (6742).

About Compass Natural
Compass Natural Marketing, established by organic and LOHAS industry veteran Steven Hoffman and based in Boulder, CO, brings more than 25 years of experience in natural and organic products sales, marketing, public relations, communications, research, event planning, special project assignments, business development, and strategic industry guidance to businesses involved in the $290 billion market for natural, organic, sustainable, and socially responsible products. Visit, contact or call 303.807.1042.

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