National Webinar: Reputation Management within the A/E/C Industry
Tuesday, October 16, 2012 from 2:00 PM to 3:30 PM (EDT)
Tampa, United States
Join SMPS Tampa Bay for a local hosting of the national webinar, "Reputation Management in the A/E/C Industry" and earn 1.5 CEUs! Members pay only $25 and nonmembers pay only $40 (save up to 80% on the national registration fee of $179 members/$239 non-members!)
A technical professional is only as good as his or her reputation, and an important component of any marketing program is gaining name recognition for a company's key staff by building brands around those people. These personal brands are powerful tools for developing new business, providing thought leadership, and directly impacting the communities in which these professionals operate. People do business with people, and every technical professional must develop a positive image that makes clients want to work with them.
Attendees will learn the attributes of an individual's reputation—the elements that define who they are, as well as how to enhance their reputation and how to use that reputation as a tool to land new commissions and become a positive force in the community. This presentation will equip marketers with the tools they need to help build the reputations of the technical professionals in their firms.
During this Webinar, you will:
- Identify the attributes of a personal brand
- Explore the various tools available to cultivate the reputations of key technical staff, helping them to meet their personal goals while enhancing the firm's business development process
- Learn how to create a personalized marketing plan, developing concrete steps to build business and careers
*SMPS Tampa Bay may cancel this event if less than 5 people have registered by 12:00 p.m. the Friday before the webinar. If the event is canceled, all registrants will be notified via email and refunded the amount for registration.