Theorie, a revolutionary luxury hair care line, and Junior & Hatter, a new creatively inspired salon in Wynwood, present “My Theorie Valentine", a Valentine's Day tweet up hosted by Miami fashion bloggers Ginger Harris (Electric Blogarella), Maria Tettamanti (The Wordy Girl), and Martha Dominguez (Princess Martha).
“My Theorie Valentine” celebrates romance with fabulous hairdos and some good old-fashioned tweeting. The event will feature complimentary hair styling by Junior & Hatter owners Andrea Battista and Mario Silvestri, two of Miami’s most sought after stylists, using Theorie’s Saga Collection, a line of meticulously crafted flat irons that celebrity hairstylists have been raving about since its launch last year.
- Complimentary hair styling
- Social Scavenger Hunts
- Complimentary champagne cocktails courtesy of Korbel and Chambord
- Giveaways: private blowdry sessions, flat irons and more!
- 50% off flat irons when purchased at the event
In July 2012, devised to be the perfect balance between leading-edge technology and distinctive ergonomic design, the Saga Collection quickly sold out when it was first made available to the public. This is a chance for Miami’s fabulous ladies to interact with and get their hair done by the same products that were used to achieve many of the looks seen at the 2013 Golden Globes and most recently, to create model Chrissy Tiegen's wispy ponytail and long waves at the presidential inauguration.
Important social components include:
Questions may be directed to Lorelle@workshopcollective.com
When & Where
Since its inception, Theorie has become synonymous with breakthrough technology, distinctive design, leading-edge performance and handcrafted elegance. We pride ourselves on building world-class professional salon tools from the ground up - each one embodying a fusion of firsts from a heritage of innovation. Our blueprint: state-of-art components with game changing creative vision. Our result: a complete product line of styling tools that have revolutionized the hair care industry and have become part of hair salon history. At Theorie, groundbreaking products are never inspired by imitation - they're inspired by relentless passion, creative vision and the pursuit of excellence. For more information visit www.YourTheorie.com.
ABOUT JUNIOR & HATTER
Junior & Hatter is the collective vision of two of Miami's most popular hairstylists, Andrea Battista and Mario Silvestri. The 1,100 square foot space, more of a tour de force than your run-of-the-mill high-end salon, is the result of their life-long reverence for hair, fashion and design. Wanting to create a brand that was entirely their own, Andrea and Mario conceptualized, designed and built the studio themselves with the intent of creating an atmosphere that is welcoming and intimate; like being a guest in Andrea and Mario's own home. Junior & Hatter’s decor is a clear testament to the impeccable taste of its two founders, featuring an ambiance that manages to find the perfect balance between rustic and refined immersed in organic, soothing hues.