" rel="stylesheet">
Skip Main Navigation
Page Content
This event has ended

MX 2013 - Hosted by Adaptive Path

Sunday, March 3, 2013 at 8:00 AM - Monday, March 4, 2013 at 5:00 PM (PST)

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Session: Regular Price Ended $1,995.00 $0.00
Pre-Con Workshop: Jamin Hegeman Ended $395.00 $0.00
Pre-Con Workshop: Richard Dalton Ended $395.00 $0.00
Pre-Con Workshop: Sarah B. Nelson Ended $395.00 $0.00

Share MX 2013 - Hosted by Adaptive Path

Event Details


MX is a conference for people who take a leadership role in guiding better experiences into the world. Learn from real-world examples and discover new approaches that can help you lead your organization toward investing in, or improving your customer experience on the web, mobile, and beyond. 

"I came away from the session with an overall direction of next steps...as well as some very practical tips, tricks and lessons learned from well-respected companies." June D.

"This is hands down the best event I've attended in years...MX far exceed anything I was hoping for...I'm impressed by the high level of UX professionals that attend MX." - Ryan W.



Date: Sunday, March 3rd & Monday, March 4th

Location: Mission Bay Conference Center (see map in the upper right)

Pre-Conference Workshops (optional): Sunday, March 3rd, 8:30am - 12:00pm

Main Conference: Sunday, March 3rd, 1:00pm - 5:00pm & Monday, March 4th, 9:00am - 5:00pm

Opening Reception: Sunday, March 3rd, 5:00pm - 6:30pm

Check out: www.mxconference.com for highlights, videos and general program flow from MX 2012

Questions? Contact us at apevents@adaptivepath.com


We are pleased to offer pre-conference workshops session on Sunday, March 3rd from 8:30am - 12:00pm before the main stage talks begin at 1:00pm. All workshops will provide tips and tools through a half-day of hands-on activities. 

*PLEASE READ: Workshops are not included in general conference registration. Add one to your order when registering. Capacity is limited. All three workshops run at the same time, so only choose one (unless you can be in two places at the same time, which is awesome).

Questions? Contact us at apevents@adaptivepath.com

=  =  =  =

Measures of Success: How to Quantitatively Measure Your User Experience | Richard Dalton, Assistant Vice President of User Experience Design at USAA

How do you know if the user experience your team is slaving over is succeeding or failing? How can your team use data to make better decisions? Quantitative measures can help answer these questions and can complement more traditional qualitative research methods like usability testing.

Upon completion of the workshop each participant will have a solid understanding of the technique, have experienced several practical iterations, and will leave with the beginnings of a Capability Strategy that can bootstrap their own quantitative measurement efforts. 

=  =  =  =

Designing for Multi-Touchpoint Service Experiences | Jamin Hegeman, Design Director at Adaptive Path

Want to help your team and stakeholders develop a mindset for designing and delivering multi-touchpoint service experiences before getting caught up in constraints and requirements? Could you use a fun, experience-driven method to level the playing field and get multidisciplinary teams working together to generate ideas?

During the first part of this service experience workshop, we’ll use an acting method called 'service storming' to rapidly generate ideas for a service concept across multiple touchpoints. This simple, but powerful tool will help teams cover a wide range of experiences in a short time period.

After acting out some service experiences, we’ll focus on making them operational. For this, we will turn to the service blueprint, a service design tool that helps you capture experience across time and touchpoints in a way that many teams and stakeholders can understand and design from. 

Together, these tools will help you and your teams develop a service mindset, work better across disciplines, and move from ideation to execution of multi-touchpoint service experiences.


=  =  =  =

Creative Leadership Skills: Break Down Silos, Cultivate Teams | Sarah B. Nelson, Founder and Principal, Tapir & Tine

How many times have you wished that your team would just get along and do great work? It can’t be that hard, right? Turns out, it sure can be. People are tribal, emotional creatures. No matter how UX-y we are, we still see ourselves as the center of our universe, band together with people like us, and see ourselves in opposition to others. 

Cultivating a great, high-functioning team is the elusive challenge of every creative leader. What’s more, there’s no there-there - you can’t check “have great team” off of your list and be done with it. Building a great team is more like tending to a garden - planting seeds, fertilizing the soil, tilling the field, pulling out the weeds, and showering it in sunshine. 

This hands-on workshop is an advanced course for managers and team leaders of multi-disciplinary teams or needing to bring multiple teams together. You’ll learn about, experience, and practice a set of methods aimed at overcoming toxic team killers, lowering walls between individuals, disciplines and groups, and building highly functioning creative teams.

Pre-Conference Workshop FAQs

// Do I get access to a pre-conference workshop with my general session ticket? 

No. Registration for workshops is not included and is an additional $395 cost outside of general conference registration.

 // Can I attend all the workshops?

Unfortunately not. They run at the same time (Sunday, March 3rd 8:30am - 12:00pm) so only register for ONE.

 // Can I attend a pre-conference workshop if I do not attend the conference?

Yes. There are a limited number of seats available for each workshop allotted for people who cannot attend the full conference.  

// If I register for one workshop, but decide to change later, can I?

Maybe. We'll do our best to accommodate all requests to change. Since capacity is limited, we may not be able to do so.

// Will you feed me?

Yes. There will be a light breakfast before the workshops and lunch will be provided immediately after the workshops.  

// Questions?

Contact us at apevents@adaptivepath.com

// Check out: www.mxconference.com for highlights, videos and general program flow from MX 2012







Have questions about MX 2013 - Hosted by Adaptive Path? Contact the organizer

When & Where

1675 Owens St
San Francisco, 94158

Sunday, March 3, 2013 at 8:00 AM - Monday, March 4, 2013 at 5:00 PM (PST)

  Add to my calendar
MX 2013 - Hosted by Adaptive Path
San Francisco, United States Events Conference

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.