The Music Startup Academy is designed to reduce barriers to entry into the music business for developers and entrepreneurs. The coursework will provide a clear roadmap to success by offering actionable insights into building a legal, streamlined, and competitive music property. This first-of-its-kind event in Atlanta is quarterbacked by Shachar Oren, CEO of local music distribution platform Neurotic Media and a Co-Chair of digitalmusic.org’s Digital Supply Chain Work Group. Learn more at http://digitalmusic.org/music-startup-academy.
Coffee & Networking
10 - 10:30 AM
10:30 - 11:15 AM
Music Business 101: Content Ownership And Monetization
The music business at its core is not about selling CDs, downloads, or subscriptions, but about selling intellectual property – IP – in various configurations and monetization schemes. However music is packaged, presented and sold, there are several stakeholders with legal rights to portion of the revenue. In Music Business 101 we will cover the basics of IP ownership and how the different parties interact with one another and with other segments of the industry.
11:30 AM - 12:15 PM
The Digital Supply Chain: How To Source Music Digitally
Offering licensed music in a store, an app, or a subscription utility involve a lot more than just negotiating and signing a license contract. On the heels of such an achievement, a new business needs to consider the operational aspects of content ingestion and maintenance. There are multiple options available, from doing it all yourself to outsourcing it to a vendor. We will address the basic concepts and action points involved and how they affect your bottom line.
12:15 - 1:15 PM
1:15 - 2:00 PM
Music Marketing: What Goes Into An Artist’s Successful Marketing Strategy
A significant portion of the “new music economy” that is emerging this decade is built around directly serving the needs of the artist. With distribution itself no longer being an obstacle, the real challenge for an artist today is getting noticed. While large record companies assemble or create their own technical toolsets and leverage deep pockets for marketing and PR, independent labels and artists lean on various start-ups that provide a growing number of DIY tools. On this panel, we will explore what it takes for an artist to successfully market an album and to build a carrier, and the role technology plays in it today.
2:30 - 3:15 PM
Music & Brands: Driving Engagement With Music Fuels Innovation And Revenue
With the demise of music retail, brand partnership has grown in significance this decade as a critical revenue source for many artists. Music is a great engagement tool for brands, driving price point, perception, and ultimately purchase. It allows brands to develop a lifestyle, emotional connection with their consumers. Most Fortune 500 brands use music in activities covering advertising, reward programs, and incentives – driving engagement, consumer insights and product purchase. We’ll hear from some of the stakeholders in this economical food chain about what fuels their music business.
3:30 - 4:15 PM
Georgia Tech Center For Music Technology Presentation
Presented by Dr. Gil Weinberg, Director of the GA Tech Center for Music Technology, the presentation will focus on music technology entrepreneurship - a field that brings together artistic creativity, technological innovation, and business acumen. Dr. Weinberg will present new musical instruments and robots he developed at MIT Media Lab and Georgia Tech Center for Music Technology and will explain how entrepreneurs bring these products to market.
4:30 - 5:15 PM
Start-up Corner: Learn From Peers About What Works And What Doesn’t
For every success story in music and high-tech there are dozens of stories about failed start-up attempts. We invited several local music industry start-ups to share their “war stories” with us, how did their start-up come about, get funded, and grew to its present stage. Learning from past mistakes and past success stories is invaluable to any entrepreneur who seeks to launch a successful business in this space.
5:30 - 6 PM
Show Me The Money: How Can Businesses Lead To ROI
Music start-ups have been funded over the years by multiple stakeholders, from angel investors and institutional investors to industry-insiders such as artists, producers, executives, and record companies. In this panel, we will discuss what motivates potential funding sources to make a favorable decision about a funding opportunity.
6 - 7 PM
Networking and Coffee
About NARM & digitalmusic.org
Established in 1958, NARM is the trade association for the business of music, providing the central platform for the discussion of industry-wide concerns, spearheading the implementation of initiatives to promote music commerce, and advocating for common interests. Members have access to a variety of conferences, virtual seminars, networking opportunities, information and education resources. Members include a wide range of commerce and content companies — physical, digital and mobile stores — as well as wholesalers, distributors, record labels, multimedia suppliers, technology companies, application developers and suppliers of related products and services. Individual professionals such as educators and artist managers are also members.
digitalmusic.org is the home for the digital initiatives of NARM, addressing issues including digital supply chain and operations, digital asset management, music subscription, and business development.
About Neurotic Media
Neurotic Media is a leading digital music private-label service provider whose platform and services offer proven ways to drive consumer behavior and increase revenue using online, mobile and social digital distribution and promotion tools. Neurotic Media is licensed by both major and independent record companies, and takes care of all back-office functions for client brands in a turn-key, Software as a Service (SaaS) solution. The company offers private-label hosted solutions, applications, and API services to mobile carriers, online retailers, and various consumer brand marketers who seek to drive consumer behavior with the universal power of artists and songs.
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