This Webinar presents key strategies for developing marketing and sales skills among technical staff. Through a series of case studies, it explores how to motivate technical professionals to become effective business developers and how to sustain their efforts over time.
One of the greatest marketing resources any firm has is the expertise and knowledge of its technical staff. Often, gaining trust and getting technical staff involved in marketing are difficult propositions. Overcoming these challenges takes creativity and an understanding of the communication styles of both marketing and technical professionals.
During this Webinar, industry veteran Kay Godwin will provide you with the ingredients for success in developing marketing and sales skills among technical staff. Through a series of building industry case studies, you will explore how to motivate technical professionals to become effective business developers. In addition, you will learn to develop internal training programs to keep them involved in the long-term. You will walk away with real-world models from firms that have overcome the challenges of getting technical staff involved in marketing and, most importantly strategies to implement in your firm.
When & Where
SMPS Los Angeles
The Society for Marketing Professional Services (SMPS) is a national, non-profit organization whose mission is to advocate for, educate and connect leaders in the building industry. The Los Angeles Chapter, known as SMPS/LA, advances that mission by providing tools for career advancement and building business through educational training, client-based programming, networking events and much, much more!