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Monetization Workshop: Picking the Path to App Profitability

Apps Alliance

Friday, October 18, 2013 from 1:30 PM to 6:00 PM (PDT)

Monetization Workshop: Picking the Path to App...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attend the Event Ended $5.00 $0.00
Livestream Ended Free $0.00

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Event Details

 

Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner. The Monetization Workshop in Los Angeles will help developers, startups and app publishers find the path to mobile app profitability.

Hosted by the Application Developers Alliance Business and Revenue Working Group

 

Publishers Panel - Monetization Strategies: 2:00pm

Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.

Rob Kramer
(OpenX)

Dave Swartz
(MEDL Mobile)

Malene Sam
(CBS Interactive)

Josh Hartwell
(Mobile Deluxe)

Lauren Johnson
(Mobile Roadie)

 

(Moderator)

 

 

 

 

Platform Panel - Monetizing with Tools: 3:00pm

Publishers of every size can build a successful business with the right approach. These monetization platforms and tools discuss what developers need to know when adopting a monetization strategy and - more importantly - choosing a partner.

Geoff Hollingworth
(Ericsson)

David Diaz
(SponsorPay)

Colin Digiaro
(Eclipse.io)

JT Benton
(DoublePositive)

Jake Denny
(PaeDae)

Ryan Lessard
(Kiip)

(Moderator)


 

 

 

 

 

Keynote Presentation: 4:00pm

Philippe Browning
(Snapchat)

Yannis Dosios
(Flurry) 

Nikao Yang
(AdColony) 

Charlie Patterson
(SessionM) 

Salim Mitha
(Buffalo Studios) 

 

(Moderator)

     

Networking Reception: 5:00pm

Refreshments will be provided throughout with beer and pizza available during the reception.

 

Sponsors:

National Livestream Sponsor:

 

As a benefit of registration, attendees will receive a free membership in The Alliance. If you'd like to join sooner, register here.

Publishers Panel Sponsor:

Platform Panel Sponsor:


Local Cohosts:

Workbridge

 


The Alliance has additional resources available on DevsBuild.It for Monetization including:

Monetization Comparison Tool

App Monetization: Picking the Path to App Profitability White Paper

Have questions about Monetization Workshop: Picking the Path to App Profitability? Contact Apps Alliance

When & Where


Cross Campus
820 Broadway
Santa Monica, CA 90401

Friday, October 18, 2013 from 1:30 PM to 6:00 PM (PDT)


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Organizer

Apps Alliance

The Apps Alliance is an industry association dedicated to meeting the unique needs of developers as creators, innovators, and entrepreneurs.

  Contact the Organizer

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