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Monetization Workshop: Picking the Path to App Profitability

Apps Alliance

Thursday, September 26, 2013 from 11:00 AM to 3:00 PM (EDT)

New York, NY

Monetization Workshop: Picking the Path to App...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Register Ended $5.00 $0.00
Livestream Ended Free $0.00

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Event Details

WATCH THE LIVESTREAM HERE: http://devsbuild.it/NYmonetizationworkshop/livestream

The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a Monetization Workshop in New York to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.

Registration and Boxed Lunches: 11:00 am

Introduction and Publishers Panel - Monetization Strategies: 12:00 pm

Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.

Jake Ward
(Application Developers Alliance)
Gary Liu
(Spotify)
Jeff Hutkoff
(The Weather Channel)
Zach Gabrielski
(Arkadium)

(Moderator)

 

Platforms Panel - Monetizing with Tools: 1:00 pm

Publishers of every size can build a successful business with the right approach. These monetization platforms and tools discuss what developers need to know when adopting a monetization strategy and - more importantly - choosing a partner.

Jane Kim (Digital Strategy Consultant)

Andrew Birnbryer
(Applift)

Yoko Nakagawa
(Smaato)
Jeff Sue
(SponsorPay)

Fernando Pizarro
(AppFlood by Papaya Mobile)

Gil Dudkiewicz
(StartApp)

(Moderator)

 


Keynote Presentation - The Biggest Challenges Facing Mobile Monetization Today: 2:00 pm

Jason Fairchild
(OpenX)

 

Refreshments will be provided throughout with lunch available during registration and opening remarks.

 

Sponsors:

National Livestream Sponsor:

Publishers Panel Sponsor: Platform Panel Sponsor:

Local Cohosts:

 

As a benefit of registration, attendees will receive a free membership in The Alliance. If you'd like to join sooner, register here.

 

Hosted by the Alliance Business and Revenue Working Group

 


The Alliance has additional resources available on DevsBuild.It for Monetization including:

 

Monetization Comparison Tool

App Monetization: Picking the Path to App Profitability White Paper

Have questions about Monetization Workshop: Picking the Path to App Profitability? Contact Apps Alliance

When & Where


NYIT Auditorium on Broadway
1871 Broadway
New York, NY 10023

Thursday, September 26, 2013 from 11:00 AM to 3:00 PM (EDT)


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Organizer

Apps Alliance

The Apps Alliance is an industry association dedicated to meeting the unique needs of developers as creators, innovators, and entrepreneurs.

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