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Monetization Workshop: Picking the Path to App Profitability

Apps Alliance

Friday, August 2, 2013 from 2:00 PM to 6:00 PM (PDT)

Monetization Workshop: Picking the Path to App...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Admission (100% Refund with Attendance) Ended $10.00 $0.00
Livestream Ended Free $0.00

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Event Details

The Application Developers Alliance, in partnership with the Business and Revenue Working Group, is hosting a series of Monetization Workshops to help developers, startups and app publishers find the path to mobile app profitability. Industry leaders will discuss the pros and cons of monetization strategies and tools, the value of new products, and the information every publisher should have when considering a revenue platform and partner.

Join Us at an event or on the Livestream.

Attendees will receive a refund when they check in at the event.

Hosted by the Alliance Business and Revenue Working Group and

The Alliance has additional resources available on DevsBuild.It for Monetization including:

Monetization Comparison Tool

App Monetization: Picking the Path to App Profitability White Paper


Publishers Panel - Monetization Strategies: 2:00 - 2:50 pm

Leading publishers share their experience and expertise developing monetization strategies for their apps, the importance of early adoption and the pros and cons of options like in-app purchases, freemium models, referral marketing, and virtual currency.

Gautham Chundi (Dolby)

Deepika Bajaj (Capcom)

Scott Prather (PlayPhone)

Becky Ann Hughes  (PlayFirst)

Malene Sam (CBS Interactive)






Platform Panel - Monetizing with Tools: 3:00 - 3:50 pm

Publishers of every size can build a successful business with the right approach. These monetization platforms and tools discuss what developers need to know when adopting a monetization strategy and - more importantly - choosing a partner.

Bobby Napiltonia (Twilio) 

Maxine Manafy (Bunndle)

Laura Buchman (OpenX)

Christian Galvin (Fiksu)

Remco van den Elzen






Keynote Presentation: 4:00 - 4:50 pm

Smart app development begins with analytics and ends with monetization. Understanding your users is the foundation of effective monetization and building a sustainable business. Our keynote presenters, representing two of the most innovative and trusted analytics companies, will help us understand how analytics and monetization go hand in hand.

Yannis Dosios
Jake Ward
(Application Developers

 Geoff Hollingworth





Networking Reception: 5:00 - 6:00 pm

Refreshments will be provided throughout with beer and pizza available during the reception.


 National Livestream Sponsor

Publishers Panel Sponsor: Platform Panel Sponsor:

Networking Reception Sponsor:

Coffee Break Sponsor:

Media Partners:


As a benefit of registration, attendees will receive a free membership in The Alliance. If you'd like to join sooner, register here.

Have questions about Monetization Workshop: Picking the Path to App Profitability? Contact Apps Alliance

When & Where

Twilio HQ
645 Harrison Street
3rd Floor
San Francisco, CA 94107

Friday, August 2, 2013 from 2:00 PM to 6:00 PM (PDT)

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Apps Alliance

The Application Developers Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. 

For more information, visit our website: AppAlliance.org

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Monetization Workshop: Picking the Path to App Profitability
San Francisco, CA Events Class

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