Firecat First Friday April: Measuring Success with Google Analytics
- Business & Professional
- Peer 1 Hosting, San Antonio TX
Usability tasks aren't limited to labs with one-way mirrors, and they're not just for Fortune 1000 brands, either. Any web project benefits from using these low-cost, remote, guerrilla-style tools and techniques to validate the design and ensure that people can actually do what you want them to do on your website, portal, mobile app or interface.
Celebrate World Usability Week with us by finding out more about usability testing and techniques. Attendees will also participate in a usability test.
About the Presenter
Dr. Gail Tomiak is Adjunct Professor in Engineering at St. Mary's University, where she teaches Human Factors Engineering, and she is Director of Research at a large financial services firm. The applied research program and projects Gail's team runs identify insights and suggest improvements that help create award-winning web presence, mobile, mobile apps, social apps, and other interfaces some of the best customer experiences in the financial services industry.
We're getting an early start on World Usability Day - which this year is Thursday, November 8.
Firecat Studio is an interactive agency headquartered in San Antonio, Texas. We create and maintain websites, mobile websites and apps, email/enews campaigns, and social media campaigns for business. We specialize in combining user-centered design, analytics, SEO/SEM, usability studies and surveys with smart strategy to meet business goals. We help organizations select and integrate web, email, social media and other marketing and PR tools and techniques so they work together to meet business goals.
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