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Mobile2Reality Pitch Competition

Heartland Mobile Foundation

Thursday, September 26, 2013 from 5:00 PM to 6:00 PM (CDT)

Mobile2Reality Pitch Competition

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Late Pitch Ticket   more info 1 Ticket Ended $125.00 $4.12

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Event Details

Pitch the Power of Mobile2Reality
Winner receives $15K & a Contract with PepsiCo's Quaker Oats

Barbara Liss, PepsiCo - Quaker OatsYou got mobile game? Show off your creative and business acumen by competing in the Mobile2Reality Pitch Competition. You could win $15,000 and a contract with PepsiCo's mega-brand, Quaker Oats. With all the possibilities that mobile creates, we want to see the best idea that brings mobile to reality for one of the Quaker Oats brands.

The top four concepts will pitch live in front of the #MobiU2013 Summit audience. Then, Barbara Liss, Director of Digital Marketing - Quaker Oats, and the audience will vote on the winner, and award the business on-site - in addition to a $15K prize! In exchange for the contract and reward, the winner will implement the campaign they pitch, and see their concept go live with one of the Quaker Oats brands.

HOW IT WORKS: (all times are CST)

9/11, 12midnight. You register for the competition by clicking on "Register" below. Deadline: 9/11/13 midnight CST
9/12. Those registered will receive the Quaker Oats creative brief on 9/12
9/19, 12midnight. You submit your One-Slide Concept by 9/19
9/20. HMC selects and notifies the final four to pitch to Quaker live at the Summit
9/26, 10:00am. Hear Barbara Liss provide background on the challenge to the Summit audience (Summit ticket required)
9/26, 5:00pm. Live pitches starts. Each team has 5 minutes to present, followed by 5 minutes Q&A.
9/26, 5:45pm. Audience votes for their favorite
9/26, 6:00pm. Barbara reviews with her team and the audience vote, then announces the winning team
Post 9/26: Campaign is finalized and implemented. HMC will announce the campaign once its live and also the results after its over.

We look forward to your ideas!

NOTE: Entering this contest includes a MobiU2013 ExpHall Reception ticket.  This is good for the Closing Keynote of the MobiU2013 Summit at 4pm and for the Reception and Experience Hall from 6-9pm.  It does not include full Summit access from 10-4pm.  The full Summit ticket can be bought here.

Have questions about Mobile2Reality Pitch Competition? Contact Heartland Mobile Foundation

When & Where

Microsoft Technology Center
200 E Randolph St
Chicago, IL 60602

Thursday, September 26, 2013 from 5:00 PM to 6:00 PM (CDT)

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Heartland Mobile Foundation

The Heartland Mobile Foudation is a Chicago-based non-profit organization whose mission is to build economic development in the Heartland of America by educating the future marketing leaders. The HMF aims to be a safe forum for marketers, product managers, agencies and startups to learn how to use this new marketing channel to grow their businesses and enrich their brands.  For more information, please visit

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