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Mobile Use at the BOP - Research Findings Dissemination Session

Thursday, May 2, 2013 from 11:00 AM to 12:00 PM (EAT)

Mobile Use at the BOP - Research Findings...

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Members of incubated startups Ended Free  
m:lab Training Alumni Ended Free  

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Event Details

This dissemination session will aim to discuss key considerations for mobile entrepreneurs and developers based on the findings. The session will be facilitated by Angela Crandall from iHub Research and Jasper Grosskurth from Research Solutions Africa.

background info.

With 6 billion mobile phones around the world, of which 75% in developing countries, telephones reach most corners of the African continent. Mobile phones have improved the lives of the poor. Two new infoDev-led studies, focusing on South Africa and Kenya, provide insights on how useful mobile phones are for economic and social empowerment of people living of less than $2.50 a day.

The Kenya as well as the South Africa case studies are part of a large, multi-country research commissioned by infoDev about the use of mobile phones at the Base of the Pyramid (BOP), the poorest people around the world. The research program is supported by UKaid, the Ministry for Foreign Affairs of the Government of Finland and SIDA (Sweden).

The Kenya study carried out by iHub Research and Research Solutions Africa among 800 mobile users in six locations across the country, found that at least 20 per cent of respondents felt it was necessary to make real sacrifices to recharge their mobile credit. This and more findings will be disseminated at the meetup.

Have questions about Mobile Use at the BOP - Research Findings Dissemination Session? Contact the organizer

When & Where

Bishop Magua Center - Ground Floor


Thursday, May 2, 2013 from 11:00 AM to 12:00 PM (EAT)


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