About the Topic:
This conversation will discuss best practices to incorporate mobile and hyper-local strategies into your marketing mix, help to separate technology fact from buzz fiction, and provide the right lenses to avoid being blinded by technology.
New technologies pose new challenges, opportunities, processes, and best practices. Mobile and location-based marketing can be powerful additions to your marketing mix, when implemented correctly. Mobile apps and websites, NFC, augmented reality, location-based messages, mobile coupons, geo games, indoor navigation, and many other tools are available. Where do you start?
Remeber, the 21st century is all about a mobile lifestyle in which immediate contacts are important. Place and time matter. Location makes the occasion, and in the occasion lays the opportunity. Are you ready to seize it?
Claudio Schapsis is the Chief Georilla Officer and founder of Georillas, a strategic mobile/location-based marketing group that works with businesses, agencies, and CMOs to implement mobile and location-based strategies into the marketing mix. A market-driven technology evangelist, speaker and writer, he integrates cutting edge technologies into marketing strategies, particularly in areas of digital/mobile marketing, location based marketing, and location-based services (LBS).
Schapsis is a frequent speaker on mobile/location based marketing issues. He has given keynote and general session presentations at over 20 events and institutions like Columbia University. He has served as the Chairman of both the Location Business Summit in 2010 and 2011 and the Location Based Services Conference for Latin America in 2009, 2010 and 2011. Schapsis is also on the Board of Directors of MENG, a national organization of over 1,500 top-level marketing executives.
When & Where
Versailles Breakfast Club - Miami FL
The group looks at all facets of the business development cycle to discuss how the latest marketing/advertising developments are either positively or negatively impacting their businesses.
We meet once a month the last Friday at Versailles in Miami.