How to Monetize Your Customers Effectively - Multiple Paths to Success
There are many paths to monetization within the mobile space. And, with the holiday season nearing, is your app monetization strategy geared up to get the most out of your users? Crafting an effective monetization strategy involves understanding and influencing your user’s lifetime value (LTV).
At this meet up you will learn:
- What is LTV and how to apply it to your app business effectively – metrics that you need to monitor and measure constantly
- How to go beyond analytics & metrics – apply advanced user segmentation to design clever strategies that can help you engage and monetize your users better.
- The different way to increase your app’s monetization
Our Keynote speaker will be FunMobility's Michelle Robinson and Dennis Chen.
When & Where
Since our inception in the Asia-Pacific region in 2007, InMobi has grown to become the largest independent mobile ad network and a global leader in the mobile technology space.
After launching in the U.S. and Europe in early 2010, InMobi has seen impressive growth. Its global network has grown from 7.5 Billion to 93.4Billion impressions monthly. Backed by SoftBank, Kleiner Perkins Caufield & Byers, and Sherpalo Ventures, InMobi's founders hail from global technology leaders such as Google, Amazon, Yahoo!, Akamai, Trilogy, Virgin Mobile, and AT&T.
Today we are the world's largest independent mobile advertising network. Offices are located in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.