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Mobile commerce is no longer for geeks, techies, teenagers and outliers. In 2011, millions of Americans will think nothing of whipping out their smartphones (usually while waiting somewhere), browsing, shopping and purchasing. Mobile shopping is becoming mainstream due to several factors: the mass market adoption of smartphones, the explosion of customer usage of mobile applications, and the role out of mobile broadband. Yet, despite 2010 projections of mobile commerce sales reaching $2.42 billion, nearly 62 percent of retailers have not yet rolled out a mobile strategy.
Those that have, however, are realizing greater sales, forging better relationships with customers, and discovering unique consumer behaviors. Essentially: they are earning more revenue, and understanding their customers better than those brands whose e-commerce experiences are circa 2005.
The panel will discuss and debate what m-commerce means for brands, businesses and consumers and how it will change buying behaviors while creating a new digital divide – those that ‘get’ the mobile commerce evolution and those that are left behind.
Mike Baker, president & CEO of DataXu, has been a pioneer in mobile advertising and digital media platforms for 20 years. Before co-founding DataXu, Mike was vice president at Nokia, where he created and ran Nokia Interactive. Prior to Nokia, Mike was the founding investor and CEO of mobile advertising leader Enpocket. As an active angel investor in digital media, Mike is currently chairman of the board of Nexage, a mobile advertising solutions provider. Follow Mike at: @michaelkbaker.
Emily Green, chairman of the board at Yankee Group, is the author of Anywhere, a book on the business impact of global connectivity. In her long and varied career in technology as an engineer, entrepreneur, marketer and analyst, Emily has become widely respected as a thought leader on the impact of connectivity on networks, enterprises and consumers. Emily current serves as the vice-chair of the Massachusetts Innovation & Technology Exchange (MITX); as a member of the Executive Committee of the John Adams Innovation Institute; and as a member of the governor’s Mass Tech Hub Collaborative. Follow Emily at: @emilynaglegreen.
Mike Grimes, CEO of Modiv Media, is an accomplished sales and business development executive with expertise in new customer acquisition, go-to-market strategies and strategic alliances for early-stage companies. Prior to Modiv, Mike was vice president of North American Sales for PinPoint Corporation, a manufacturer of real-time proximity solutions. Modiv Media is the maker of ScanIt, and mobile shopping solutions. Follow Mike at: @modiv
Andrew Paradise, founder and CEO at AisleBuyer, is a technology entrepreneur who serves as the Advisory Board IT Chair for the Boston Entrepreneurs’ Network and is an Advisory Board Member at Inventis Group, a technology transfer initiative for the US Air Force. Before founding AisleBuyer, Andrew was the CEO of Photrade, a web 2.0 digital media and advertising company, where he created patent-pending advertising technologies. Follow Andrew at: @andrewparadise
Mike Schneider, senior vice president, director digital incubator, Allen & Gerritsen, has crafted paid, owned and earned media strategies, built award-winning communities, designed and implemented B2B and consumer segmentation, content management and customer relationship management solutions. Mike was recognized in 2010 as one of Boston Business Journal’s “40 Under 40,” and is co-author of Location Based Marketing For Dummies. Follow Mike at: @schneidermike
For more information on the Vilna Shul Speakers Series, go to: http://www.vilnashul.org/index.php/info/the_vilna_shul_speakers_series/
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High Start Group
High Start Group accelerates the market success of innovative products. Our customer-centric, iterative approach ensures that you rapidly conceive, validate, and launch products that meet your customers’ needs. Services include: discovering new product opportunities; understanding users, value propositions and needs; creating winning positioning and messaging; validating products in market; and optimizing the online purchase funnel to drive adoption.