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Mobile Analytics for Non-Technical Entrepreneurs: Google Analytics and MixPanel (Online Class)

General Assembly

Tuesday, September 3, 2013 from 6:30 PM to 7:30 PM (EDT)

Ticket Information

Ticket Type Sales End Price Fee Quantity
Live stream ticket Ended $25.00 $2.24

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Event Details

Mobile Analytics for Non-Technical Entrepreneurs: Google Analytics and MixPanel (Online Class)

Tuesday, September 3rd from 6:30 - 7:30 pm EST

Andrew Owens, Cofounder, BitFountain

 

If you’ve been looking to dip your toes into the world of analytics, here’s your opportunity. In this class, you’ll receive a non-technical introduction to the end-to-end analysis process of how mobile data is collected, managed, analyzed, and how it drives business and product decisions. You’ll find out how analytics work in the mobile development process as well as basic statistical techniques and tools to use on your data. Plus, you’ll discover how analytics can differ within the various mobile ecosystems.

 

Takeaways:

  • Learn the basics of the mobile application ecosystem in terms of data collection and analysis tools.
  • Understand the steps and skills needed to analyze a mobile app from start to finish.
  • Learn to make decisions on designing, marketing, and developing mobile apps.
  • Understand the basics of managing the app development process through analytics.

 

 

 

Prerequisites:

This is an introductory and interactive course designed for non-technical people and aspiring mobile entrepreneurs. No prior technical or programming knowledge is required.

Andrew W. Owens has been involved in the software development delivery and analysis cycle throughout his career. He began by delivering analysis and project management services to Fortune 500 companies at Accenture. In 2012, he co-founded BitFountain, a software development company focusing on mobile and web application delivery, where he provided analytics consulting to clients. Andrew studied economics at Boston College and The London School of Economics and is pursuing an MSc in Predictive Analytics at Northwestern University.

 

TO VIEW THIS LIVESTREAM: You’ll receive a link 30 minutes prior to the start time at the email address you used to purchase your ticket. Be sure to check your inbox (and your spam folder).

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Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.lyat least 5 days before the scheduled event date. No refunds or credits will be given after this timeframe.

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When

Tuesday, September 3, 2013 from 6:30 PM to 7:30 PM (EDT)


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General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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