Mobile Advertising: Challenges and Opportunities
Mobile is a part of every company's boardroom. Google, Yahoo, and Facebook are calling themselves mobile first companies. Yet mobile attracted only 4 billion dollars in advertising spend last year. Why is it so small? What challenges and complexities do publishers and advertisers face? How can advertisers get the best possible return for their spend on mobile? How can publishers effectively monetize their content in the mobile environment? What are the technical challenges that are preventing the growth of mobile advertising? What are the sales and business challenges that have slowed growth? What are the opportunities that are on the horizon? Come hear this panel of experts from multiple sides of the mobile ecosystem share their thoughts on these topics and answer your questions.
Meet the panelists:
Josh Wexler, GM Mobile, Rubicon Project
Josh is responsible for the Rubicon Project’s mobile technology, revenue, strategy, and operations globally. After joining the Rubicon Project in May 2008, Josh helped build the company from a start up with 40 employees, to a profitable 250+ employee company with 8 global offices, and the largest independent technology platform in the industry. Most recently, Josh served as the company’s SVP Global Market Development where he played a central role in growing the Rubicon Project’s audience reach into the largest on the internet, according to comScore. Josh is considered an industry thought leader and has presented at numerous industry events including ad:tech, Digiday and IAB MIXX.
Josh is a seasoned entrepreneur and business leader who loves bringing new ideas to market. Prior to joining Rubicon Project, Josh was a co-founder and CEO of SWMX (SoftWave Media Exchange), a media exchange that automated the radio, cable, and television advertising industry. Earlier in his career, Josh was a co-founder and Vice President of Hypnotic Hats Ltd., (HYP), a boutique apparel and accessories company popular among celebrities, professional athletes, the fashion elite and music industry icons. HYP became a global brand and was profiled by Esquire Magazine, New York Magazine, ABC TV, and MTV, among others.
Josh attended Cornell University where, as a four-year starter on the men’s basketball team, he was a member and captain of Cornell’s 1988 Ivy League Championship team. Additionally, he was a three time medal winner in the United States Men’s Maccabiah Basketball team. Follow Josh on twitter @JoshWex.
Steven Yarger, Head of Mobile, Trulia
Steven Yarger leads the Trulia Mobile team. Trulia's mobile products delight over 12 million users every month, helping them find the best real estate experiences across 15 mobile platforms including iPhone, Android, iPad, Kindle Fire and the Mobile Web.
Mobile at Trulia has grown to represent over 40% of Trulia's traffic, with mobile revenue streams across Truila’s business that monetize better than web traffic. Steven has delivered innovative mobile and web experiences for over a decade; prior to joining Trulia, he launched Yahoo's first-to-market mobile-web experience for tablets, and he also managed Product and Online Marketing teams at Orbitz.com. Steven began his career as a Software Engineer developing award-winning Internet and Enterprise technologies for Goldman, Sachs & Co. @yargerman
Paul Longhenry, VP & GM - Business and Corporate Development, Tapjoy
Paul Longhenry is Vice President and General Manager, Business and Corporate Development at Tapjoy, where he is responsible for direction and execution of strategic partnerships and M&A efforts.
Prior to joining Tapjoy in early 2011, Paul was a Principal with D.E. Shaw Ventures where he focused on investments across the mobile sector. Previously, Paul served as VP of Business Development for Sonim Technologies, a mobile VoIP software and services provider. Before Sonim, Paul was an early stage mobile investor for 3i Venture Capital.
Satish Krishnamurthy, Co-Founder, Deep Forest Media
Satish Krishnamurthy is Founder and President of Deep Forest Media. Satish brings over a decade of experience in product strategy and innovation, with expertise in advertising, personalization, and optimization. Most recently, Satish was with Apple iAd mobile ad platform. Prior to that, he was responsible for personalization at Netflix. And at Tumri and Yahoo!, he was responsible for personalized ads ("Smart Ads"). He was also part of the team at Yahoo that pioneered “big data.” Satish got his EE degree from IIT Madras, and an MS in Mathematics and Statistics from University of Minnesota, Twin Cities.
Chris Pitz, Mobile Marketing & Publishing, Kabam
Proven experience in generating B2C & B2B demand via online marketing and channel partnerships. Emphasis on providing measurable, results-driven marketing strategy.
Extensive online & mobile marketing experience. Have spent the last several years growing teams managing mobile, Facebook, SEM, display, and affiliate channels.
Craig Roah - Moderator, The Hive (Founder, Rubicon Project)
Craig Roah is a Founder of Rubicon Project Inc., and continues to serve as a Board Member and strategic consultant. Craig served as Rubicon's Chief Operating Officer. Craig is a member of the Hive, LLC. The Hive incubates and launches businesses that use data to innovate products and gain advantage in a competitive market. Craig serves as a board member and President of the Hive backed company, Staq Inc. Staq is a data driven company helping companies navigate the fragmented adtech ecosystem. Craig Co-founded Verapass Marketing, in January of 2002. He led Verapass's general operations, sales, business development and product development initiatives. Within 3 years, he grew Verapass from a self-funded start-up to a multi-million dollar, profitable, leading direct marketing company. Before starting Verapass, he served as Vice President of Product Development and Support for L90, Inc., a leading Internet marketing company. adMonitor, L90's technology division, was the Internet advertising and ad-serving platform for over 3,000 Internet properties and publishers. Craig ran the entire adMonitor organization and was responsible for engineering, product management, customer support, campaign management and licensing teams. He grew the technology organization from 4 people to 75+ in a 3 year period and was integral to L90 going public in 2000. He also led the eventual sale of L90's adMonitor technology to DoubleClick in 2001. Craig received a B.A. in Business Economics from the University of California, Los Angeles and an M.B.A. from the University of Southern California. His hobbies includes: golf, flying, UCLA athletics and the Dodgers.
6:00-6:45pm: Registration and pre-party (with food & beverages)
7:30-8:15pm: Panel discussion
8:15-8:30pm: Q&A session
8:30-9:00pm: Networking session
O'Reilly will be at the event with great books to give away!
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When & Where
The Hive Think Tank
The Hive presents events and projects to bring together experts and visionaries from academia and the industry in :
- Visualization, data infrastructure, and data science
- Applications that leverage data in areas such as advertising, marketing, eCommerce, CRM, security, etc.
- Art and culture, specially as it relates to data.
We host periodic talks, panel discussions, Speakeasies (dinners), meetups and hackathons.
The Hive is a studio that incubates, funds and launches businesses that use large volumes of data for intelligent decision making.
Join us! Come Learn, Network & Share.