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MnSearch Presents: Local University Twin Cities


Friday, September 28, 2012 from 8:00 AM to 5:00 PM (CDT)

MnSearch Presents: Local University Twin Cities

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
LocalU Twin Cities - FULL DAY   more info 11 Registrations Ended $229.00 $0.00
LocalU Twin Cities - Half Day MORNING SESSION   more info Sold Out Ended $149.00 $0.00
LocalU Twin Cities - Half Day ADVANCED AFTERNOON SESSION   more info 26 Registrations Ended $129.00 $0.00

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Event Details

MnSearch Presents: Local University Twin Cities 2012Join the Minnesota Search Engine Marketing Association on September 28th for Local University: Twin Cities, the premier day-long workshop about Internet marketing for Minneapolis and St. Paul metro area businesses. The Local U 2012 edition is being brought to you in Partnership with Google, Deluxe for Business, and Progressive Insurance.

We’re bringing in some of the nation’s leading online marketing for an intensive day-long crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).


Date: Friday, September 28th, 2012

Time: 8:00am - 5:00pm

  • Morning Session will be from 8:00 am to 12:00 noon.
  • Afternoon Session will be from 1:00 pm to 4:00 pm.
  • Networking Happy Hour from 4:00 pm to 5:00 pm

Location: Deluxe Corporation in Shoreview, MN off of 694, between 35W and 35E.


Limited Seating

Due to the space size, seating arrangements, and number or registrations already set aside for specific groups, we only have a limited quantity of spots available. Make sure you register early to secure your seat.


3 Options For You To Attend

This Local University is going to be original. We have a full-day option that includes lunch, and 2 half-day sessions that you can choose from; an in-depth morining of search topics and the advanced afternoon sessions with a happy hour where you can network with attendees, presenters and MnSearch members.

Full-Day Option - $229

  • Coffee, Water and Sodas provided
  • In-Depth Morning Sessions from 8 am to 12 noon
  • Lunch provided
  • Advanced Afternoon Sessions from 1 pm to 4 pm
  • *Meet the Presenters* Networking Happy Hour from 4 pm to 5 pm


Half-Day Option: Morning SessionSold Out
Morning-Only Sessions are Sold Out, however we still have a few Full-Day registrations available that include the morning session.

  • Coffee, Water and Sodas provided
  • In-Depth Morning Sessions from 8 am to 12 noon


Half-Day Option: Afternoon Session - $129

  • Coffee, Water and Sodas provided
  • Advanced Afternoon Sessions from 1 pm to 4 pm
  • *Meet the Presenters* Networking Happy Hour from 4 pm to 5 pm

Attend the 2010 Local University: Twin Cities?

Those of you who attended our previous seminar in 2010 will benefit from a few upgrades as part of this year’s bigger and better event!

  • Updated sessions reflecting what we’ve learned about the Google and Bing Local algorithms in 2012.
  • Great entry-level online marketing primers for search and social media marketing in the morning and more advanced topics in the afternoon.
  • Detailed walkthroughs for each major component of your Local Search Marketing campaign that you can implement first thing Monday morning!


Morning Agenda

Time Topic
8:00 - 8:10 Introduction to Local U
Aaron Weiche welcomes attendees and goes through some brief housekeeping items, and provides an idea of what to expect throughout the day.
8:10 - 8:30 Welcome to the World of Local Search
Mike Ramsey will bring attendees up-to-speed on some of the key concepts in Local Search, including the basics of how search engine results are generated, and identifying some key areas of opportunity for small businesses online.
8:30 - 8:55 On-Page Search Engine Optimization
On-Page search engine optimization is still the first step toward higher rankings at both Google and Bing. Mary Bowling will take a look at what's needed to let the search engines know what your business is all about and help improve your rankings.
8:55 - 9:20 What's New in Social Media?
Hear from Deluxe's Dan Garfield about what's working for small businesses in social media, including Twitter, Facebook, and your Number One social asset (you'll have to come to the session to find out what it is!).
9:20 - 9:45 Making the Most of Mobile
If you're not yet considering mobile options for your business, now is the time to start thinking about them. Aaron Weiche gives you the lay of the mobile landscape and identifies no-brainer opportunities for your business to capitalize on.
9:45 - 10:00 Q&A
Your first of many opportunities throughout the day to pick our speakers' brains on the presentations.
10:00 - 10:15 BREAK
10:15 - 10:45 Going Local with Google
Learn how to use Google's local products to acquire new customers, while also engaging and retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products.
10:45 - 11:25 Ranking in Local Searches
Mike Blumenthal aka "Professor Maps" will take us through a nuts & bolts of how to improve your rankings for searches in the Twin Cities.
11:25 - 11:45 Prioritizing Your $h*t
So, this online marketing stuff is kind of overwhelming. We know. David Mihm helps you sort it all out, based on your competition, available time, budget, and internal resources, and prescribes specific time management strategies for various combinations of the four.
11:45 - 12:00 Q&A
The second opportunity for questions and answers is conveniently placed just prior to lunch.


Afternoon Agenda

Time Topic
1:00 - 1:30 Deep Dive: Website Optimization
James Svoboda of WebRanking takes a deep dive on Local keyword research, site architecture for Local businesses, and some more detailed linkbuilding ideas.
1:30 - 2:00 Deep Dive: Local Optimization
"Professor Maps" walks you through the details claiming citations, performing citation audits, and a variety of advanced local optimization tactics.
2:00 - 2:25 Deep Dive: Reviews
Mike Ramsey takes you through how to execute a successful review campaign for long-term search rankings AND new business.
2:25 - 2:45 Q&A
Now is the time to ask your advanced questions about website and Local optimization!
2:45 - 3:00 BREAK
3:00 - 3:25 Deep Dive: Facebook and Paid Search
Will Scott from Search Influence gives you a complete rundown on how local businesses can make the most of Facebook and Google Adwords.
3:25 - 3:45 Deep Dive: Google Analytics
Ed Reese will introduce attendees to Google Analytics, including how to gain insight into your website's traffic sources and convert more "visitors" to "customers."
3:45 - 4:00 Open Q&A
The final (formal) chance to pick our speakers' brains! This free-flowing discussion will allow for any questions you did not get a chance to ask earlier in the day.
4:00 - 5:00 Happy Hour      
Mingle with your fellow attendees and share what's working in YOUR online marketing campaigns!


Have questions about MnSearch Presents: Local University Twin Cities? Contact MnSearch
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When & Where

Deluxe Corporation
3680 Victoria St N
Shoreview, MN 55126

Friday, September 28, 2012 from 8:00 AM to 5:00 PM (CDT)

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MnSearch, the Minnesota Search Engine Marketing Association, is a non-profit organization dedicated to the progression of search marketing throughout Minnesota and the upper midwest.

  Contact the Organizer
MnSearch Presents: Local University Twin Cities
Shoreview, MN Events Conference

Let's Keep in Touch!

- Visit our website: MnSEARCH.org

- Follow @MnSEARCH on Twitter

- Like our MnSEARCH Facebook page

- Join the MnSEARCH LinkedIn Group

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