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Mktg² - The Future of Marketing

FilmBreak

Wednesday, July 23, 2014 from 6:00 PM to 9:00 PM (PDT)

Los Angeles, CA

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General Admission Ended $100.00 $6.49

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Event Details

The Future of MarketingAs marketing departments look to innovate in order to acquire new customers and extend their brand equity in the market, more questions are emerging: 

  • What is enterprise crowdfunding?
  • Why would a corporation launch a crowdfunding campaign?
  • Why is smart data a marketing revolution? 
  • How do big data and personalization benefit brand marketing efforts?
  • Is gamification the answer to customer and employee indifference?
  • How valuable is non-conventional marketing for corporations?
  • What are the advantages of a street marketing operation? 

Join a panel of world class executives and thought leaders on Wednesday, July 23rd at 7pm at IgnitedSpaces in Hollywood to discuss the future of marketing. RSVP today to participate in the most innovative marketing panel of the year. 
 
 
Agenda

                     Registration:                           6:00 - 7:00pm 
                     Guest Presentations:           7:00 - 7:30pm
                     Panel Discussion:                7:30 - 8:15pm
                     Keynote - Dr. Taryn Rose:     8:15 - 8:45pm


*Recommended arrival is 6:30pm with the event promptly starting at 7pm. 
*Parking is available for $8.00 in CVS lot on Hollywood Blvd/Syracuse. 

 
Darren Marble is an accomplished marketing executive and entrepreneur with more than 12 years of experience in strategic sales, marketing, operations and management. Darren co-founded FilmBreak, a technology-driven marketing agency for companies and content creators, in 2011. Investors include Steven Johnson, former Chief Investment Officer of Apple, and Spinnaker Media Fund LP, founded by James Ackerman, former CEO of the Documentary Channel. FilmBreak's clients include eOne ($1.3B), Phase 4 Films, Epic Pictures Group, XLrator Media, and celebrities such as Lil Wayne, George Lopez, Martin Sheen, Robert Duvall and Zachary Quinto.

Sunny Jenkins is Vice President of Global Public Relations at BCBGMAXAZRIA Group, LLC, overseeing earned media, editorial and celebrity relations worldwide. Sunny joined BCBG from Quiksilver, Inc., where she was interim head of Public Relations for Roxy. She advised the brand on all media engagement activity and strategic integrated marketing, building cohesion between public relations and social media, e-commerce and retail marketing. Sunny also consulted Quiksilver on the future development of the PR Department within their recent global restructure. Prior to Quiksilver, Sunny was a Vice President at Nike Communications, where she opened the Los Angeles office for the New York-based agency and oversaw all West Coast activity.

Dr. Taryn Rose is an orthopedic surgeon who started a shoe company out of her garage and built it to $40 million in revenues in ten years. Her mission to marry fashion and comfort struck a nerve with women who became her evangelicals and word of mouth buzz helped propel the Taryn Rose brand to become one of the most coveted women’s footwear brand in the U.S. The press was also buzzing about Taryn and she has appeared in numerous prestigious news and entertainment outlets as varied as Oprah, Today Show, Good Morning America, CNN, Entertainment Tonight, People Magazine, Wall Street Journal, NY Times, Town and Country, and was voted #1 Entrepreneur by Fast Company as a female entrepreneur changing the game.

Dekker Dreyer is the head of broadcast operations at Participant Media's telvision network "Pivot" and oversees the development and strategy of all TV everywhere products. A believer in the multi-screen interactive future of media, Dekker has been creating content for emerging platforms since 2002. As a new media producer Dekker has worked with entertainment brands including AMC, History Channel, Miramax, and Marvel. In 2005 Dekker founded Illusion On-Demand, a nationally carried VOD network with a sci-fi / fantasy focus. His audience-centric methodology of airing newly produced commentary tracks, never before seen behind-the-scenes footage, and Illusion-produced featurettes added value to acquired studio content and re-energized classic titles like Dr. Who.

Dr. Marcel Saucet specializes in street and buzz marketing and is the CEO of the French-based marketing consultancy LCA, whose clients include Microsoft, Nokia, Claris Fragrance Group, and Thierry Mugler just to name a few. Having published numerous articles on marketing as well as the book “Unconventional Marketing: from Guerilla to Consumer Made”, Dr. Saucet has become one of the leading experts on creating customer buzz. Since 2010, Dr. Saucet has been splitting his time between Europe and the US, having become the adjunct professor and research associate at San Diego University.

Yohan Stern was named a Top 100 Web Entrepreneur in 2000 by La Tribune, a leading French business newspaper. In 2004, Yohan Stern launched Game and Buzz Factory,  Mail Metrics and WMS. Present in the US, Europe and in Asia, the three companies are strategically aligned to provide to clients such as Disney, Sony, Virgin and Warner Bros. with custom interactive promotions, robust CRM systems, e-mail solutions and strategic consulting. He is a graduate of HEC Paris with a degree in Business and obtained a Masters in Business Law.

 
 

 

 

 

 

Have questions about Mktg² - The Future of Marketing? Contact FilmBreak

When & Where


IgnitedSpaces
7080 Hollywood Blvd, Suite 1100
Los Angeles, CA 90028

Wednesday, July 23, 2014 from 6:00 PM to 9:00 PM (PDT)


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Organizer

FilmBreak

FilmBreak is a technology-driven marketing agency that empowers companies and content creators to actively build, engage and monetize their online audience.

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