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Mindshare LA Salon / "PLAY!" Thursday, April 19th

Mindshare LA

Thursday, April 19, 2012 from 7:00 PM to 11:55 PM (PDT)

Mindshare LA Salon / "PLAY!" Thursday, April 19th

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early-Bird Admission!
Limited Availability!
Ended $20.00 $1.49
Friend Pack! (4+ Tickets...)
Get 3 or more of your friends together and get a discount!
Ended $20.00 $1.49
Regular Admission
NOTE: $30 at the door (although this venue will likely sell out)
Ended $25.00 $1.62

Share Mindshare LA Salon / "PLAY!" Thursday, April 19th

Event Details

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Mindshare LA Salon:"PLAY" & Rubiks Cube Party!

Thursday, April 19th

The Mezz Bar, Alexandria Hotel - 2nd Floor, 501 S. Spring St., Los Angeles, CA 90013

Built in 1906, The Alexandria was one of the premiere hotels in the country and catered to guests such as Charlie Chaplain, Winston Churchill & Theodore Roosevelt, to name a few. The Mezz Bar's ceiling was originaly the ceiling of the lobby below, which contained 'The Million Dollar Carpet', named for the amount of movie deals that were said to be cut on it every day...


"In every real man a child is hidden that wants to play."

-- Friedrich Nietzsche

"Every child is an artist.  The problem is how to remain an artist once he grows up."

-- Pablo Picasso



7pm / Doors & Happy Hour

Mix and mingle with the most exciting minds of LA and enjoy music, hors d'oeurvres, games & prizes! Happy Hour is from 7-8pm. The Taco Project will be hosting a full taco bar!




It's simple:


1. Come dressed in MANY colors.

2. Leave as a SINGLE color.

3. You WIN!



8:30pm / Presentations Include



Douglas Campbell / Co-Founder & Curator, Mindshare LA

When we were kids we always made time to play - but many of became adults and forget how important play time is! At Mindshare we encourage you channel your inner kid and take time to PLAY! Join us for games, hula hoops, delicious treats and arts & craft time!

Doug is a community constructor, experience engineer and tuxedo traveler. He co-founded Mindshare LA in 2006 as well as the interactive collective Syyn Labs in 2009. He likes volunteering at an organic farm and wearing tuxedos for charitable escapades.


Lets PLAY! The Education Revolution
Lucien Vattel / Founder, GameDesk

A revolutionary change in education is needed to transform teaching and educational game technology. The talk will examine embedding academic content and assessment into interactive, digital games and simulations, and how to effectively merge academic standards with high quality entertainment.  The talk will discuss games and programs developed to ignite these changes and of a new school designed by GameDesk to launch in 2012 that ignores almost every standard mode of instruction within the traditional school model.

Having designed and produced over a dozen educational games for industry and education, Lucien Vattel is at the forefront of developing how games can be used for core curriculum education. A prolific researcher, game-maker, filmmaker, and school designer, Mr. Vattel stands at the crossroads of where education and technology converge. He was co-founder and co-architect of the University Of Southern California’s Undergraduate and Master's CS Program in Game Development where he also served as Associate Director for Games Research and faculty lecturer.  He currently owns and operates Chizuru Games, an educational game company, and serves as CEO of GameDesk, a nonprofit organization whose role is to reshape modes of learning and engagement through game-play and game development.


Too High, Too Fast, Too Fun
Billy Jensen / VP & GM, BUZZMEDIA

"Too High, Too Fast, Too Fun: How America Destroyed The Epic Playgrounds--and How We Can Build Them Back Up" follows the evolution of playgrounds from the sandboxes in the tenements, to the standard 1940s swings and teeter totters to the glory days of the adventure playgrounds and giant rocketship slides---before the country knocked them all down. This talk at MindshareLA is the kick off of the Epic Playground Project, which will extend to artists creating their own versions of fantastical playgrounds, and eventually getting them built across the country.

A brawling writer and editor in his 20s, Bill Jensen is now a digital media executive with a proven track record of audience and revenue growth, as well as a creative storyteller who has worked in the toy, animation and entertainment industries.


Our Immersive Future
Brent Bushnell / Entrepreneur & Game Developer

A trend in entertainment has been to increase the immersion of the user in a given story or environment.  The falling prices of sensors and hardware paired with ubiquitous mobile devices paves the way for a truly entertaining future.

Brent is an engineer and an entrepreneur building companies focused on games and entertainment.  He's a cofounder of Syyn Labs, a creative collective that combines art and engineering to create high engagement for large brands.  He's also a cofounder of Anti-Aging Games, a casual games website for reducing the risk of early memory loss.  In his spare time he likes building interactive art, Brazilian Jiu-Jitsu, artistic graffiti and inspiring kids via programs such as Spark and NFTE.

More to come!

9:30pm - Late / Art, Games and Entertainment

Stay for the interactive technology installations, stocked bar, music and entertainment!

Explore the MUSIC, GAMES & ART on display!

We Are Matik . Combiform .

We Are Matik takes existing platforms to the next level by creating a richer user experience. Mashing up the Digital and the Dimensional, we offer a brand new sector: Immersive Design forging engaging experiences that brands and people can interact with.

Combiform is a game platform that involves four wedge-shaped controllers that can be played separately or “stuck” together for cooperative play.

After the talks our resident hooperster Ashley will be leading a hoop jam! Feel free to BYOHoop but we'll also have hoops available to play with or buy, hand made by our very own JaeZee!


John Park is gifted live painter who mixes layers of mixed media to create compelling narrative.


Syyn Labs


Coined “The League of Extraordinary Nerds” by Fast Company Magazine, Syyn Labs is a Los Angeles-based organization that fuses the worlds of technology and interactive sciences with artistic mediums to design and construct visually dynamic spectacles that inspire thought and provoke conversation. (Read more...)





Wise Guys will be in the house once again, conducting another social game!


** Plus World Famous Tacos! **

. The Taco Project






The Mezz Bar, Alexandria Hotel, 2nd Floor. 501 S. Spring St., Los Angeles, CA, 90013
Street parking & lot parking available... (Also, yellow loading zones OK after 6pm...)


Mindshare LA holds monthly workshops, salons and movie screenings that gather ~1000 Angelenos for evenings of inspiration and interaction. Our main event held on the 3rd Wednesday of the month includes live music, games, art and a curated program of short, eclectic presentations. Over the years Mindshare has become a mecca for intellectuals, artists, scientists and other progressive characters to meet, broaden their perspective and expand their networks.


Mindshare's ballooning popularity is emblematic of generation steeped in chaos and an unabashed need for personal fulfillment. If you ever come to LA, come to Mindshare.

--Fast Company

If you haven't been to a Mindshare LA event, you haven't seen Angelenos at their eclectic best.


A forward-thinking cultural salon. New ideas flow as liberally as the alcohol.

--Brand X

This is what it would be like if the internet jumped out of the box and grabbed your arm for a trip into Alice's Wonderland of ideas and madmen.

--KCET Online (LA PBS affiliate)

A forum for human technology in its most literal form - shared knowledge. Fueled by fancy pastries, an exceptionally well-stocked open bar and a room abuzz with stylish people.

--LA Weekly


Tickets, Directions and Parking : http://mindshare.eventbrite.com
More info : http://www.mindshare.la


For updates, join our Mailing List | Follow us on Twitter | Find us on Facebook


Have questions about Mindshare LA Salon / "PLAY!" Thursday, April 19th? Contact Mindshare LA

When & Where

The Mezz Bar
Alexandria Hotel - 2nd Floor
501 S. Spring St.
Los Angeles, CA 90013

Thursday, April 19, 2012 from 7:00 PM to 11:55 PM (PDT)

  Add to my calendar


Mindshare LA

Mindshare LA holds monthly workshops, salons and movie screenings that gather hundreds of Angelenos for evenings of inspiration and interaction. Our most popular salon-style events include short eclectic presentations, live music and interactive installations. Since 2006, Mindshare has hosted over 150 events and become a mecca for intellectuals, artists, scientists and other forward thinking characters looking for inspiration and connection across this vast city. 

Join our Mailing List  |  Follow us on Twitter  |  Find us on Facebook

  Contact the Organizer
Mindshare LA Salon / "PLAY!" Thursday, April 19th
Los Angeles, CA Events Conference

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