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Mindshare LA Presents FashionTech: The Intersection of Style and Software

Mindshare LA

Friday, March 27, 2015 from 7:00 PM to 10:00 PM

Santa Monica, CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Pasadena Simulcast Lounge
Watch the talks from the comfort of our brand new Pasadena location on our big screen!
Mar 27, 2015 $10.00 $1.24
Santa Monica Pre-Sale Tickets
Limited amount of discount tickets
Mar 27, 2015 $15.00 $1.37
Santa Monica General Admission Not Started $20.00 $1.49

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Event Details

Mindshare Presents
FashionTech: The Intersection of Style and Software

Friday, March 27th / Cross Campus Santa Monica

Doors at 7pm / Talks at 8:30pm

*** PLUS Simulcast Lounge in Pasadena ***

The field of fashion and technology is exploding, but even still much of it has taken the form of simple heartbeat bracelets and activity trackers. But this is only the beginning... Mindshare and Cross Campus are proud to host four female role-models each of whom are redefining how fashion blends with technology to react to our bodies and surroundings.

How will FashionTech impact social interaction and self expression? What does it mean when form and function are so deeply intertwined? What does our future look like as we continue to embed technology into what we wear?

Special guests include:

Anouk Wipprecht (NL, fashiontech designer)

Tiffany Trenda (L.A, new media performance artist)

Syuzi Pakhchyan (L.A,

Behnaz Farahi (L.A, interaction designer).

Join us as our speakers take you to another world, in where the union of fashion and technology is being embraced much further than you would ever think of...

WHEN 7pm-11pm, Friday, March 27th

WHERE Cross Campus - 929 Colorado Ave.
Santa Monica CA 90401 (map)

FOOD / DRINKS Complimentary Beer, Wine & Snacks

TICKETS $20 Pre-Sale / $25 Regular / $30 at the Door


FashionTech Guest Curator

Anouk Wipprecht @anoukwipprecht
Designer, Curator & Lecturer

What does fashion lack? "Microcontrollers" according to Dutch based fashiontech designer and innovator Anouk Wipprecht. As she is working in the emerging field of "fashion-tech"; a rare combination of fashion design combined with engineering, science and interaction/user experience design, she created an impressive body of tech-enhanced designs bringing together fashion and technology in an unusual way. She creates technological couture; with systems around the body that tend towards artificial intelligence; projected as 'host' on the human body, her designs move, breath, and react to the environment around them. She recently launched 'Synapse' (wireless biosignals) and the Robotic Spider Dress, a second Intel-Edison based design, during CES 2015 (Consumer Electronics Show), Las Vegas. Anouk is currently based in the USA, and is resident at AutoDesk, Cirque du Soleil, Sparkfun, Microsoft Research Labs, and Intel.


Cross Campus is a membership-based, collaborative work environment and business event venue. "Our vision is to redefine the concept of ‘office’ by making it more inspiring, productive, and socially connected. We do this through great space design, frictionless provision of workspace and services, and market-leading event programming."

With thirty five thousand square feet between our locations in Santa Monica and Pasadena, Cross Campus serves a large and diverse segment of SoCal’s creative, startup and technology communities. Founded in 2012 in Santa Monica, Cross Campus is expanding aggressively throughout Southern California.




CROSS CAMPUS IS HIRING! Check out the job postings page



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(¯`·._.· ABOUT MINDSHARE LA ·._.·´¯)

Mindshare LA holds monthly workshops, salons and movie screenings that gather Angelenos for evenings of inspiration and interaction. Our main event held in the 3rd week of the month and includes live music, games, art and a curated program of short, eclectic presentations. Over the years Mindshare has become a mecca for intellectuals, artists, scientists and other progressive characters to meet, broaden their perspective and expand their networks.


(¯`·._.· IN THE PRESS ·._.·´¯)

Mindshare's ballooning popularity is emblematic of generation steeped in chaos and an unabashed need for personal fulfillment. If you ever come to LA, come to Mindshare.
-- Fast Company


A forum for human technology in its most literal form - shared knowledge. Fueled by fancy pastries, an exceptionally well-stocked open bar and a room abuzz with stylish people.
-- The LA Times


If you haven't been to a Mindshare LA event, you haven't seen Angelenos at their eclectic best.
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A forward-thinking cultural salon. New ideas flow as liberally as the alcohol.
-- Brand X


This is what it would be like if the internet jumped out of the box and grabbed your arm for a trip into Alice's Wonderland of ideas and madmen.
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© Mindshare LA 2015

Have questions about Mindshare LA Presents FashionTech: The Intersection of Style and Software? Contact Mindshare LA

When & Where

Cross Campus / Santa Monica (PLUS Simulcast at CC/Pasadena!)
929 Colorado Ave
Santa Monica, CA 90401

Friday, March 27, 2015 from 7:00 PM to 10:00 PM

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Mindshare LA

Mindshare LA holds monthly workshops, salons and movie screenings that gather hundreds of Angelenos for evenings of inspiration and interaction. Our most popular salon-style events include short eclectic presentations, live music and interactive installations. Since 2006, Mindshare has hosted over 150 events and become a mecca for intellectuals, artists, scientists and other forward thinking characters looking for inspiration and connection across this vast city. 

Join our Mailing List  |  Follow us on Twitter  |  Find us on Facebook

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