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Mid-Atlantic Marketing Summit Washington 2013

Mid-Atlantic Marketing Summit: Washington 2013

Friday, April 19, 2013 from 7:45 AM to 5:30 PM (EDT)

Mclean, United States

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
Final Registration   more info 5 Registrations Ended $399.00 $0.00

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Event Details

 

SUMMARY

Welcome to the Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications (MAMS). As the region’s premier event in marketing, technology, communications and media, this one-day event will bring together 400 advertising, marketing, communications, sales and media executives to discuss high-level marketing, communications and sales issues through a series of panels, keynotes, presentations and networking. All past MAMS have sold out.

The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at the elegant and state-of-the art conference center at the Gannett/USA Today’s headquarters centrally located in McLean, VA.

The themes will focus on emerging technologies and trends in sales and marketing communications. Topics will include: metrics, mobile, social media, sales and marketing automation, video, experiential advertising, B2B and much more (see the agenda below).

This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, sales & marketing executive, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.

Who Attends

Over 60% of attendees from past MAMS were senior-level executives. The following is a partial list of companies that have attended past Mid-Atlantic Marketing Summits:

1-800-PACK-RAT, 15Four, 15Four Video Strategy, 3Pillar Global, 48 Hour Film Project, Inc., 501digital, LLC, 522 Production, AARP, Accella, Accenture, Aerotek, AIA, Ainsley & Co., AirPatrol Corporation, AKQA, Allied, Allinio, Alston Marketing Group, American Bankruptcy Institute, American Public University System, American Red Cross National Headquarters, AOL, API, Aquent, Archdiocese of Baltimore, Art Litho, Arxan Technologies, Aurigma, Inc., Autodesk Consulting, Avectra, B2B Marketing Source, LLC, Balance Interactive, Bates Creative Group, Beekeeper Group, Berlack Communications, BH Media, Blackboard, Borenstein Group, BoxTone, BreakRock, Brocadiant Legal PLLC, Buckley & Kaldenbach Inc., BurrellesLuce, Business Wire, Cambridge Strategic Partners, Capital One, Carousel30, Carpathia Hosting, Inc., Center for Vein Restoration, CentreTEK Solutions, CFG Community Bank, CHIEF, Ciena, Citybizlist, Clean Cuts Music, Clements Worldwide, Clepper Media Consultants, LLC, Comcast Spotlight, ComericaBank, CompuGain, comScore, Context Partners, CortaniMorrison Advertising and PR, Coyle Studios, CreatiVerge, Crosby Marketing, CRT/tanaka, Custom Fitness Concepts, CustomInk, Decision Lens, Department of Homeland Security, Dezenhall Resources, Dixon Hughes Goodman LLP, Dominion Enterprises / Boats.com, Donna Arbogast & Associates, Dormify, DoublePositive, DPR Group, Earth Networks  - WeatherBug, Edison Ventures, Elevation, Ellucian, Eloqua, Enabledware, EnergizeGrowth LLC, Eno Center for Transportation, Environics Communications, Evolve Communications, ExactTarget, Executech Strategic Consulting and DoD National Defense University iCollege, Extraordinary Events, EyeForContent.com, Fairfax County Economic Development Authority, Federal Resources, Fixation Marketing, Fleishman Hillard, Foxtrot Media, Frontline-Exhibits, Gannett, Georgetown University, Geostellar, Inc, Glass Jacobson, GlobalSpec, Goldman Sachs, GoodData, Google, Granite Partners, GraphTec, Green Vista, Group82, Guident, GWPI, Havit, HBP/Balmar, Heimlich Group, LLC, Henninger Media Services, HubSpot, Hy.ly, HZDG, ICF International, IMG, immixGroup, Infinitive, InScope International, Insight Consulting, Insight180, Institute for Excellence in Sales & BD, Interactive Advertising Bureau, Intermarkets, Inc., iStrategyLabs, JWatson Creative, K+G Services, Karen Falk Markeing Communications, KG Communications, Kinsella Media, KK Design LLC, Korn/Ferry International, LeadLIfter, Len The Plumber, Leverage Marketing Agency, Lifedash, Inc., Linksoft Innovate, LLC, LLR Partners, LMI, LM&O, LogiXML, London Ink, Marketo, Inc., Marriott International, McGladrey LLP, MD Transportation Authority, MDB Communications, Media Fusion Ine./NASA, Media Two, Merkle, Merritt Group, Message Systems, MetroStar Systems, MGH, MicroTech, Millennial Media, Millennium Marketing Solutions, Inc., Milner-Fenwick, Inc., MindCruncher, MindFarm, MITRE Corporation, Monetate, MorganFranklin Corporation, MPB Strategies, MSBD, Inc., MsgWorx, MultiMedia Communications, Inc., National Parks Conservation Association, Nauticus, NavigationArts, Navistar Defense, LLC., nClud, NDG Communications, Inc., NeoSystems Corp., NetStrategies, Network for Good, Network Solutions, Neustar, NewsiT LLC, NIH, O'Keefe Communications, O2 Lab, Inc., OmniStudio, OpenText, Organizational Communications Inc., Pappas Group, PCI Communications, Pennington Group, Phase2 Technology, PHH Arval, Plan A Marketing Solutions, LLC, PlowShare Group, PossibleNOW, PR Newswire, Profiles, Prolist, Prospect Mortgage, Quote My Source, R&K Solutions, Inc., R2integrated, Raxco Software, Inc., Razoo, Remsberg Inc, RepEquity, Robert H. Smith School of Business, University of Maryland, Roberts Mlotkowski Safran & Cole, PC, Rocket Fuel, Rosetta Stone, RP3 Agency, SafeNet, Inc., Sage Communications, Salesforce.com, Salient Federal Solutions, Sawmill Marketing Public Relations, School of Management, George Mason University, SDL, Search Mojo, Sensis, Sherpia, Inc, Silverpop, Sinclair Broadcast Group, SiriusXM Radio, SkillsUSA, Snappcloud, SocialCode, Socialize, SocialToaster, Sonatype, SpeakerBox Communications, Spotted MP, Spurrier Media Group, Storyfarm, Strategic Communications Group, Susan Davis International, Systems Alliance, Inc., T. Rowe Price, Target Marketing Group, Telcordia Operations Solutions, Tellenger, Inc., TESSCO, Inc, The Alim Foundation Inc., The BOSS Group, The Bozzuto Group, The Creative Group, The Cyphers Agency, Inc., The Good for Nothing Marketing Project, The Huffington Post, The iMedia Playbook, The Production Advantage, The Roan Group, The Sutter Group, The Washington Business Journal, The Washington Examiner, The Washington Post, The World Bank, ThinkFoodGroup, Three Pillar Global, TimeLife, Total Wine, TRSA, Under Armour, United Way of Central Maryland, US Treasury, Bureau of the Fiscal Service, USA Today, Varner Communications, Verizon, Viget, Virginia SBDC, Vocus, Walmart, Warschawski, Washington Post Digital, Washingtonian Custom Media, Watkins Meegan LLC, Way Forward Media, WB&A Market Research, WebbMason, Weber Shandwick, WebMechanix, WeddingWire, Weitzman, Welz & Weisel Communications, WhatCounts, Whereoware, Wicked Sage, LLC, Wireless Matrix, Write Faye Write, Wyle, YaSabe, Zatori Branding and Marketing, Zolon Tech, Zoomph, Zoomsafer


AGENDA

7:45 - 8:30

Registration/Breakfast

8:30 - 8:45

Welcome

Paul Duning - Publisher, Capitol Communicator

Paul Sherman - Publisher, Potomac Tech Wire
8:45 - 9:15

The State of Digital

Lee Rainie, Director, Pew Research Center's Internet & American Life Project

9:15 - 9:45

Keynote

Joe Rospars, Founding Partner & CEO, Blue State Digital with Rob Pegoraro, Technology Columnist

9:45 - 10:15Coffee Break/Exhibits
10:15 - 11:00

Panels

New Developments in Mobile Marketing

Ken Fang, CEO, Mobomo

Amena Ali, CMO,  Earth Networks - WeatherBug

Andy Richman, Founder and CEO, Moonrider

Christopher Brown, Senior Director, Millennial Media

Moderator: Gary Arlen, Arlen Communications

 

Responsive Design for Enterprise Websites, sponsored by: Siteworx

Carrie Spates, Design Manager, Siteworx LLC

Loni Stark, Director of Product, Solution & Industry Marketing, Adobe


B2B and Enterprise Marketing: What's Working

Ken Chow, CMO, Logi Analytics

Tom Kohn, Former EVP, Digital, Cygnus Business Media

Bob London, Founder & President, London Ink.

Bob Ragsdale, VP of Marketing, MicroPact

Moderator: Limor Schafman, President, KeystoneTech Group


Public Relations in a Social World

Mike Smith, CEO, MSBD

Paul Mackie, Director of Communications, Mobility Labs

Elizabeth Shea, President and CEO, SpeakerBox

Kevin Dando, Director, Digital Marketing & Communications, PBS

Moderator: Jeff Davis, Partner, Sawmill Marketing Public Relations


11:05 - 11:55

What's Trending: Insight and Case Studies from Digital Creatives

Gabby Rojchin, Principal & Co-Creative Director, Streetsense

Eunique Jones, CustomInk

Darren Cole, Information Technology Specialist, National Archives and Records Administration

Jason Tarantino, SVP/Group Planning Director, The Martin Agency
 

12:00 - 12:30

Keynote

Derek Murphy, GM of USA TODAY

12:30 - 1:30

Lunch

1:30 - 2:00

What's Trending: Design and Beyond

Svetlana Legetic, Co-Founder, Brightest Young Things

Matt Schleyer, Director of Design, NavigationArts

Sam Santarelli, EVP, Brightline Interactive
2:05 - 2:50

Panels

Marketing & Sales: How to Integrate them Effectively

Debra Lavoy, Director, Strategic Marketing, OpenText

Sean Murphy, EVP of eCommerce, CustomInk

Val Voci, Vice President of Marketing, CQ Roll Call

Steve Stern, Senior Vice President, WB&A Market Research

Moderator: Fred Diamond, President, Diamond Strategic Marketing

 

SEO in 2013: Search in a Social World

Chris Mechanic, Co-founder and CEO, WebMechanix

Kari Rippetoe, Content Marketing Manager, Search Mojo

Missi Carmen, Director of Search, R2integrated

Josh Greene, VP, Marketing, 1-800-PACK-RAT

Moderator: Geoff Livingston, Author, and Marketing Strategist


Video Marketing: What's New, What's Working

 

Sergio Sanchez, Marketing Director, Clements Worldwide

Erik Crown, Marketing Director, Major Lindsay and Africa

Justin Hoffman, PSA Financial

Keith Jodoin, CEO and Creative Director, Sapling Pictures

Moderator: John Sherman, CEO, Storyfarm
2:50 - 3:15 Coffee Break/Exhibits
3:20 - 4:10

Panels

Social Media: What's the Next Big Thing

Brendon O’Donovan, Product Marketing Manager, Vocus

Gayle Weiswasser, VP, Engagement, New Media Strategies

Lisa Byrne, Social Strategist, Pappas Group

Susan Ganeshan, CMO, New Brand Analytics

Moderator: Rob Pegararo, Technology Columnist


Federal Marketing

Allan Rubin, VP, Marketing, immixGroup

Krissy Kelley, Federal Marketing Director, Citrix

Patrick Burns, Senior Director, Enterprise Marketing, Symantec Corporation

Anne Marie Clark, Federal Marketing Director, CDW-G

Andrés Mancini, Vice President, Marketing, FedBid, Inc.

Moderator: Tim Hartman, President, Government Executive Media Group


The Dynamic Media Landscape

Peter Cherukuri, SVP of Advertising and Business Development, Politico

Sandra Cordova Micek, SVP of Marketing, USA TODAY

Michael Miller, VP/GM, Comcast Spotlight

Jeff Hand, Director of Sales, Mid-Atlantic Region for The Washington Post

Moderator: Donna Spurrier, President, Spurrier Media Group

4:15 - 5:00

Panels

Social ROI: New Measurement Techniques

Shonali Burke, Shonali Burke Consulting, Inc

Jamie Gorski, SVP Marketing, Bozzuto

Nicole Kelly, CEO, SME Digital

Munish Gandhi, Founder, Hy.ly

Moderator: Samuel Huxley, SVP, Digital, Fleishman-Hillard


Startup Marketing: Working with a Lean Budget

Lisa Throckmorton, Lisa Throckmorton, EVP, SpeakerBox

Amy Gonzalez, President, Blueprint Interactive

Michele Perry, Founder and President MPB Strategies

Trevor Lynn, Marketing Manager, Social Tables

Talib Zubair, Co-Founder and CEO, YaSabe

Moderator: Paul Sherman, Potomac Tech Wire
5:00 Cocktails/Exhibits


Mid-Atlantic Marketing Summit Mid-Atlantic Marketing Summit


 

SPEAKERS & MODERATORS

To view speaker bios: http://mamsummit.com/washington2013/speakers/



Have questions about Mid-Atlantic Marketing Summit: Washington 2013? Contact the organizer

When & Where


7950 Jones Branch Drive
Mclean, 22107

Friday, April 19, 2013 from 7:45 AM to 5:30 PM (EDT)


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