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Mid-Atlantic Marketing Summit Baltimore

Capitol Communicator & Tech Wire Media

Thursday, October 18, 2012 from 7:45 AM to 6:00 PM (EDT)

Baltimore, United States

Registration Information

Registration Type Remaining Sales End Price Fee Quantity
Final Registration 8 Registrations Ended $279.00 $0.00

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Event Details

SUMMARY

Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications. This summit, first held in McLean, VA this past Spring, is the region’s premier event in marketing, technology, communications and media. This one-day event brought together a sell-out gathering of nearly 400 advertising, marketing, communications and media executives to discuss high-level marketing and communications issues through a series of panels, keynotes, presentations and networking. We are very pleased to be hosting our Fall event in Baltimore.

The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at The Pier 5 Hotel, a preferred boutique venue nestled on its own pier with expansive views of Baltimore's Inner-Harbor.

The themes will focus on emerging technologies and trends in marketing communications. Topics will include: metrics, mobile, social media, multi-platform campaigns, online video campaigns, experiential advertising, B2B, PR, and much more (see the sample agenda below).

This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.

WHAT TO EXPECT

Visit our site from the Spring summit to see the quality of the speakers and attendees that we anticipate will be comparable or better for our Fall summit.

http://www.mamsummit.com


SAMPLE AGENDA

7:45 - 8:30

Registration/Coffee

8:30 - 8:40 Welcome
8:40 - 9:10

Metrics/Data

Top Five Digital Marketing Trends for 2013
9:10 - 9:40First Keynote
9:40 - 10:05Coffee Break/Exhibits
10:05 - 10:35Second Keynote
10:35 - 11:10

CMO - Current State of Marketing

Top CMO's discuss the major marketing and communication issues and developments most effecting their companies.
11:15 - 12:00

Concurrent Sessions

  • Mobile Marketing: Beyond The Hype
  • PR in a Social (and Mobile) World
  • The Social Web - Navigating the Complexities of ROI
12:05 - 12:55 What's Trending: Insights from Agencies
1:00 - 1:45Lunch
1:45 - 2:30

Concurrent Sessions

  • Is Facebook Losing its Cool?
  • Video Marketing: What's Working?
  • Partner Presentations
2:30 - 3:15

What's Trending: Design, Video & More

3:15 - 3:45 Break/Exhibits
3:45 - 4:30

Concurrent Sessions

  • Beyond Facebook & Twitter: Google+, LinkedIn, Pinterest, Tumblr, and More
  • B2B Marketing
  • Partner Presentations
4:30 - 5:15

Concurrent Sessions

  • Content Marketing: Pulling the Audience In
  • Marketing Automation: How to Scale
  • Partner Presentations
5:15 - 6:00Networking/Exhibits/Cocktails


Pier 5 Hotel on the Baltimore Inner Harbor
The Pier 5 Hotel on Baltimore's Inner Harbor
Have questions about Mid-Atlantic Marketing Summit Baltimore? Contact Capitol Communicator & Tech Wire Media

When & Where


711 Eastern Ave
Baltimore, 21202

Thursday, October 18, 2012 from 7:45 AM to 6:00 PM (EDT)


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