One of the hot topics requested most by members of the Southern Public Relations Federation is public relations measurement and evaluation.
Simply documenting media coverage or providing your boss with a list of completed projects isn't enough anymore. Senior management is asking how the money spent on communication directly correlates with business outcomes -- how it increases revenue or reduces expenses.
SPRF presents a 60-minute professional development program, "Calculating the ROI on Your Communications," with specific tips and examples to help you effectively evaluate the impact of your PR programs, in a way that matters to your boss, your board or your clients.
SPRF brings nationally known measurement expert Angela Sinickas, ABC, to you via an interactive live webinar at 10 a.m. CT, Tuesday, March 19. She's been measuring the effectiveness of communication since 1981, and her clients include 23 percent of the Forbes global 100 largest companies. During the webinar, she'll discuss how to plan communications in a way that ties to behavior change, how to put a financial value on the resulting behavior change and how to calculate the return on investment for a campaign or communication channel.
PRAL NOLA hosts this event to our members as an opportunity to view the live interactive webinar at a discounted rate. Light refreshments will be served.
American Cancer Society
2605 River Road
New Orleans, La. 70121
$15 for PRAL NOLA member
This webinar will assist APR candidates with at least two KSAs evaluated in the accreditation exam:
* Researching, Planning, Implementing & Evaluating Programs
* Business Literacy
Registered participants who are accredited will earn 1.0 point toward their APR maintenance.
This webinar is sponsored by SPRF and The KARD Group PR/Marketing.
When & Where
PRAL New Orleans
The Public Relations Association of Louisiana–New Orleans Chapter (PRAL NOLA) is a professional association for public relations practitioners that provides networking and professional development for members. PRAL members are automatically members of the Southern Public Relations Federation (SPRF), a regional association that provides additional public relations educational and networking opportunities, as well as APR certification through the Universal Accreditation Board. For more information, visit www.pralstate.org.