Join Media Fusion for an Enlightening, Educational and Engaging Digital Workshop to Help you Market your Startup
Topic: How to Use Inbound Marketing to Grow Your Startup
You’ve invested a lot of time and money in your start-up and now it’s time to pull back the curtain and take your company from stealth-mode to the discovery-mode. There’s no doubt promoting your website is on the top of the list, but how do you do it? Should you invest in PPC? What about organic SEO? This presentation will include the following topics:
- What is Inbound Marketing?
- PPC vs. Organic Search
- Key Components for Organic SEO
- When to Use PPC
- Online Advertising Outlets: (Google, Bing, Facebook, Twitter, LinkedIn)
- What Makes a Great PPC Ad?
- Understanding the Sales Funnel
- Examples of Dynamic Content
- Landing Pages
- Lead Nurturing
- Marketing Automation
- Measuring Success