Measuring Digital Impact with Google Analytics
Thursday, February 6, 2014 from 3:00 PM to 5:00 PM (CST)
San Francisco, California
London, United Kingdom
Google Analytics: Using Data to Improve Your Website
Let’s say goodbye to being overwhelmed by Google Analytics. In this session, we’ll learn how to identify just the data points that are most applicable to your nonprofit’s website.
We’ll pinpoint what analytics are actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)
Understand the features in Google Analytics that are most applicable to your nonprofit website
Based upon your website’s key analytics, identify areas of your site where you can make simple changes
Leave with ideas for easy-to-implement modifications that can get you started on improving your website’s effectiveness
Yesenia Sotelo is the founder of SmartCause Digital, an organization that helps nonprofits and socially minded businesses build impactful websites and digital strategies. Yesenia has extensive experience working with nonprofits to provide strategic guidance and implementation services in online communications, fundraising, advocacy and operations.
When & Where
HandsOn Tech Chicago
HandsOn Tech Chicago is a program designed to transform how nonprofits use and embrace technology in the Chicago area. Our mission is to increase the effectiveness of the nonprofit sector’s use of technology and ultimately improve outcomes for low-income communities and families.