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McKnowledge on McAdvertising:The Complete History of McDonald’s Advertising

AAF Birmingham

Thursday, October 18, 2012 from 11:30 AM to 1:00 PM (CDT)

Birmingham, AL

McKnowledge on McAdvertising:The Complete History of...

Ticket Information

Ticket Type Sales End Price Fee Quantity
AAF Members Ended Free $0.00
Students & Interns Ended Free $0.00
Non-Member Guests Ended $20.00 $2.09

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Event Details

Speaker: Roy Bergold, retired McDonald's CCO

Catering: All Around Town Catering

Sponsored by McDonald's of Central Alabama 

According to Advertising Age, McDonald's “You Deserve a Break Today” was the number one campaign of the twentieth century and Ronald McDonald was the number two spokesperson.  Now meet their creator, Roy Bergold, the man behind those iconic images we all know and love. 

 

Meet Roy Bergold

Roy started his career at the Leo Burnett Company in 1967. 

 Two years later he decided to sell hamburgers instead, and began his adventure at McDonald’s. 

 Starting as an assistant advertising manager, Roy became manager, national advertising manager, director of advertising and promotion, assistant vice president of advertising and promotion, and vice president of advertising. 

 He retired after 29 years from McDonald’s in 2001 as Chief Creative Officer. 

 Along the way, Roy was responsible for the entire U.S., as well as all advertising worldwide. 

 While under his care, McDonald’s earned every creative award possible, including Cannes, Clios, and the Four A’s best five year campaign.

Have questions about McKnowledge on McAdvertising:The Complete History of McDonald’s Advertising? Contact AAF Birmingham

When & Where


Energen Corporation
2101 6th Ave N
#240
Birmingham, AL 35203

Thursday, October 18, 2012 from 11:30 AM to 1:00 PM (CDT)


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Organizer

AAF Birmingham

The mission of AAF Birmingham is to promote excellence in advertising through professional education, networking, community service, ethics, quality and creativity.

AAF Birmingham plays a unique role in our local advertising community because we strive to maintain a strong network, through industry knowledge and education, creative recognition, and opportunities for idea exchange, for both the businesses and individuals who make up advertising in the Birmingham area.

AAF Birmingham has been recognized on both the district and national levels for its outstanding service to the advertising community. We urge you to consider joining our award-winning organization!

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