Mastering the Three-Up's and One-Down: Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost
Wednesday, March 13, 2013 from 4:00 PM to 7:00 PM (PDT)
Costa Mesa, CA
March 13 • Thursday • 4p-7p • OC-Costa Mesa • Presentation/Exec Roundtable Dinner
"Mastering the Three-Up's and One-Down"
Robert S. Murray
Leading change is the hardest thing that a leader and executive has to do. Mostly because they are locked into left-brain thinking: spreadsheets, facts, figures, the demands of shareholders and the board. What leaders often miss is the right-brain response by the stakeholders — their emotions. In order to engage the hearts and minds of those that the change is impacting, leaders must communicate from a place of understanding for what is going through everyone's mind, then change leadership becomes easy. What follows is a simplified roll-out, wider adoption, and traction on implementation.
Presenter, Robert S. Murray brings an arsenal of more than twenty years as a senior business executive with Fortune 100 and small start-up organizations in marketing, sales, operations, business development, and general management in over 20 countries. He is a passionate storyteller and leadership mentor with some 17 different start-up, integration, and turnaround initiatives from concept to success in the toughest professional and personal scenarios imaginable. Bob brings volumes of wisdom and insight into leadership success that you cannot get in a classroom, sharing riveting stories with drama, heartbreak, intensity, adventure and laughter -- that connect the everyday to everyone in business and leadership, with tried and tested models that make a difference to team engagement and success. more about Robert S. Murray
Join us Wednesday afternoon, March 13, from 4p-7p, at the recently and beautifully-renovated Center Club, in Costa Mesa, Orange County. During this presentation and discussion with international C-suite turnaround mercenary Robert S. Murray, you will discover how to:
The pressures in the C-suite have never been more intense than they are today. Business competition is at an all time high, and global pressure is causing chaos in every market. If you are a successful b2b marketer, you look outside your business and into the business of your customers and prospects. Understanding the pain and the challenges business leaders are are going through, and knowing how to apply the three-ups and one-down to your customers and prospects, will help you position your business to thrive, in spite of these challenging times.
Event - Executive Round Table Dinner
"Mastering the Three-Up's and One-Down"
Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost
Where - The Center Club - 650 Town Center Drive - at the Garden Level - Costa Mesa 92626
(adjacent the Segerstrom Center for the Arts, formerly known as OC Performing Arts Center)
Date & Time - March 13, Wednesday, 4p-7p
4:00p - Doors open for Check In
4:15p - Program - (Presentation, then Discussion with a light Dinner served.)
7:00p - Event Ends
Advance Registration - Ended Mar 7
$50 - Non-members
$35 - SoCal BMA Members
$65 - Members and Non-members - Register NOW!
Valet - Complimentary, SoCal BMA event attendees (Gratuity for parking attendant is appreciated.)
Attire - Business, please. (This venue is a private executive dining club.)
Thank You to our Event Sponsors...
OmniPlatform provides enterprise technology and cloud delivered services to clients in the United States and internationally. Our latest product lines service the process needs of Start-ups, SME's and Fortune 500 corporations.
Young Company is an Orange County based advertising agency focused on building brands and growing companies through cost-effective marketing communications. We work for both local and national clients providing a mix of services, tailoring each engagement to your needs.
|Orange County, California photographer Steve Giraud specializes in digital photography for advertising agencies, corporations, design firms and merchants to the Orange County and Los Angeles Metro area, and throughout the United States.|
BMA is the world's premier community devoted exclusively to advancing the business-to-business marketing profession.
Equipping and empowering today's business marketing leaders, Business Marketing Association, Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their b2b company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire.
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