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SoCal BMA's 'Leading Edge' presents...

Mastering the Three-Up's and One-Down: Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost


Wednesday, March 13, 2013 from 4:00 PM to 7:00 PM (PDT)

Mastering the Three-Up's and One-Down:  Increasing...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Advance Registration   more info Ended $50.00 $3.49
General Admission
Members and Nonmembers
Ended $65.00 $4.24

Share Mastering the Three-Up's and One-Down: Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost

Event Details

Sponsored by  OmniPlatform  •  Young Company  •  Steve Giraud Photography

Image - The Center Club - BarImage - Logo - The Center Club B&WPhoto - The Center Club - Lounge Metal Screen

March 13 • Thursday • 4p-7p • OC-Costa Mesa • Presentation/Exec Roundtable Dinner

Image - Book - It's Already Inside - Robert S. MurrayPhoto - Robert Murray

"Mastering the Three-Up's and One-Down"
  Increasing Revenue, Productivity,
  Customer Satisfaction, and Decreasing Cost

  Robert S. Murray
   author of "It's Already Inside", and former Vodaphone C-suite executive


Leading change is the hardest thing that a leader and executive has to do. Mostly because they are locked into left-brain thinking: spreadsheets, facts, figures, the demands of shareholders and the board.

What leaders often miss is the right-brain response by the stakeholders — their emotions. In order to engage the hearts and minds of those that the change is impacting, leaders must communicate from a place of understanding for what is going through everyone's mind, then change leadership becomes easy. What follows is a simplified roll-out, wider adoption, and traction on implementation.

Presenter, Robert S. Murray brings an arsenal of more than twenty years as a senior business executive with Fortune 100 and small start-up organizations in marketing, sales, operations, business development, and general management in over 20 countries. He is a passionate storyteller and leadership mentor with some 17 different start-up, integration, and turnaround initiatives from concept to success in the toughest professional and personal scenarios imaginable. Bob brings volumes of wisdom and insight into leadership success that you cannot get in a classroom, sharing riveting stories with drama, heartbreak, intensity, adventure and laughter -- that connect the everyday to everyone in business and leadership, with tried and tested models that make a difference to team engagement and success. more about Robert S. Murray

Join us Wednesday afternoon, March 13, from 4p-7p, at the recently and beautifully-renovated Center Club, in Costa Mesa, Orange County.

During the presentation and discussion with international C-suite turnaround mercenary Robert S. Murray, you will discover how to:

  • Identify where your company needs to strategically focus
  • Extend a deeper customer appreciation and understanding within your organization
  • Unlock the code to leading change with the hearts and minds of all stakeholders

The pressures in the C-suite
have never been more intense than they are today.  Business competition is at an all time high, and global pressure is causing chaos in every market. If you are a successful b2b marketer, you look outside your business and into the business of your customers and prospects. Understanding the pain and the challenges business leaders are are going through, and knowing how to apply the three-ups and one-down to your customers and prospects, will help you position your business to thrive, in spite of these challenging times.

Event -
Executive Round Table Dinner
"Mastering the Three-Up's and One-Down"
 Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost

Where - The Center Club - 650 Town Center Drive - at the Garden Level - Costa Mesa 92626
                   (adjacent the Segerstrom Center for the Arts, formerly known as OC Performing Arts Center)

Date & Time - March 13, Wednesday, 4p-7p

4:00p - Doors open for Check In
4:15p - Program - (Presentation, then Discussion with a light Dinner served.)
7:00p - Event Ends

Advance Registration - Ended Mar 7

$50 - Non-members
$35 - SoCal BMA Members

General Admission
$65 - Members and Non-members
Register NOW!

Valet - Complimentary, SoCal BMA event attendees (Gratuity for parking attendant is appreciated.)

Attire - Business, please. (This venue is a private executive dining club.)

Contact SoCal BMA

Thank You to our Event Sponsors...

Logo - OmniPlatform

OmniPlatform provides enterprise technology and cloud delivered services to clients in the United States and internationally.  Our latest product lines service the process needs of Start-ups, SME's and Fortune 500 corporations.

Young Company is an Orange County based advertising agency focused on building brands and growing companies through cost-effective marketing communications. We work for both local and national clients providing a mix of services, tailoring each engagement to your needs.

 Logo - Young Company

Logo - Steve Giraud Photography Orange County, California photographer Steve Giraud specializes in digital photography for advertising agencies, corporations, design firms and merchants to the Orange County and Los Angeles Metro area, and throughout the United States.


Make this your first event as a SoCalBMA Member, and Save on your Event Registration.

Simply visit our
website to join online - Business Marketing Association, Southern California Chapter

Greater Los Angeles  •  Orange County  •  San Diego  •  Inland Empire  • 866.318.8363  •

Have questions about Mastering the Three-Up's and One-Down: Increasing Revenue, Productivity, Customer Satisfaction, and Decreasing Cost? Contact SoCal BMA

When & Where

Center Club
650 Town Center Drive
at the Garden Level
Costa Mesa, CA 92626

Wednesday, March 13, 2013 from 4:00 PM to 7:00 PM (PDT)

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Logo - SoCal BMA

Business Marketing Association (BMA) is the world's premier community devoted exclusively to advancing the business-to-business (b2b) marketing profession. Equipping and empowering today's business marketing leaders, BMA Southern California Chapter (SoCal BMA) connects its members with the kind of knowledge, people, and programs that make achieving their b2b company objectives more efficient and effective. SoCal BMA serves the greater Los Angeles area, Orange County, San Diego, and the Inland Empire.

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