Setgo Analytics and Open Labs have teamed up to bring Heather Stark, Principal Analyst at Kinran Limited and an expert in the field of Big Data, to Liverpool to deliver this exciting Masterclass.
What is it?
As more and more daily activities take place on-line, we are leaving a longer-lasting and clearer action trail behind us than ever before. This trail reveals our desires (both fulfilled and unfulfilled), leads advertisers to our friends, and can even affect which paths are opened to us as options for future action.
The machine-readability of our actions and relationships is now baked into the design of many of our most popular and pervasive online digital services. Why? Not by accident, and not by malice, but because of the commercial design opportunities this delivers.
Who’s it for?
Big Data isn’t just for Big Brother, or for Big Companies. In fact, it is particularly critical for small companies who are rapidly evolving the products and services they offer.
In this masterclass, we will explore both the sunny and shady sides of data-aware digital design. Using on-line social games as an example, we will examine in detail some of the new social and commercial design patterns that Big Data opens up to digital designers and content providers of all sizes and flavours.
New technologies and services are making it much, much easier for firms of any size - even start-ups that are still just a twinkle in your eye – to take advantage of advanced data analytics to understand their users, their design, and their business performance. Come and see what’s in it for you.
There are a limited number of pre-bookable one-on-one sessions available for registered attendees. Please contact firstname.lastname@example.org to register your interest by March 26th 2012. Sessions will be allocated on a first come-first served basis.
About the Speaker
Heather Stark has a passion for discovery-driven design and analytics. As Principal Analyst at Kinran Limited, she investigates and analyses behaviour in online social games by drawing on her research background in psychology, her expertise as an application analyst, and her passion for exploratory data analysis and modelling, and for the interplay of commercial and technical design.
She is particularly interested in social network analytics, and is currently involved in two new ventures in this area. She also helps to organise the London Facebook Developer Garage. Prior to founding Kinran, she worked as European technology practice manager at A.T. Kearney, a management consultancy, as a Principal Analyst at technology analyst Ovum, and as a Research Fellow of Darwin College Cambridge.
Follow Heather on Twitter @HAStark
About Setgo Analytics
Setgo Analytics is a key tool for anyone working with user generated data. Developed by Liverpool-based Setgo, this accessible and flexible platform-agnostic analytics solution is used in applications on all online platforms to track and understand user behaviour. It provides actionable insights and reports on KPIs for everyone involved in your product, from development to sales and marketing all the way through to senior management. Follow us on Twitter @setgoanalytics or email us at email@example.com to arrange a live demo.
About Open Labs @ LJMU
Open Labs provides a programme of support for Creative Technology companies in the North West of England. it develops partnerships between such companies and university expertise to create innovative products and services that deliver economic benefits and create jobs in the local economy. Follow us on Twitter @OpenLabsLJMU or visit our website www.ljmu.ac.uk/aps/OpenLabs