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Marketing Workshop: Innovation Games® for Customer Understanding - Chicago

Bevill Edge

Saturday, July 27, 2013 at 8:00 AM - Sunday, July 28, 2013 at 5:00 PM (CDT)

Marketing Workshop: Innovation Games® for Customer...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Early Bird Registration   more info Ended $995.00 $9.95

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Event Details

This two-day interactive workshop will teach you how to apply the same serious games that Fortune 1000 companies, nonprofit organizations and governments have used to improve their products and services and build lasting success. 

Become an Innovation Games® Trained Facilitator

Class runs from 8am to 5pm each day. Breakfast and Lunch provided both days.

This training is indispensable for individuals who want to UNDERSTAND HOW TO USE SERIOUS GAMES FOR BUSINESS to communicate directly with customers, or with internal teams. In addition, upon completion of this course you will be certified as an Innovation Games® Trained Facilitator (IGTF). 


  • Market research professionals 
  • Marketing professionals 
  • Brand managers 
  • Product and R&D managers 
  • CTOs and senior business executives 
  • Project and team leads 
  • Coaches and facilitators 


  • Identifying the areas where Innovation Games can positively impact market research efforts 
  • Determining which game or games are best suited to any given situation 
  • High-level overview of the planning, playing and post-processing process for game sessions 
  • Detailed investigation and hands-on practice of real-world case studies 
  • Thorough grounding in game facilitation and presentation techniques 


  • Discover what your customers don’t like about your offerings 
  • Uncover unspoken needs and breakthrough opportunities 
  • Understand where your offerings fit into your customers’ operations 
  • Clarify exactly how and when customers will use your product or service 
  • Deliver the right new features and make better strategy decisions 
  • Increase empathy for the customers’ experience within your organization 
  • Identify your most effective marketing messages and sellable features


Have questions about Marketing Workshop: Innovation Games® for Customer Understanding - Chicago? Contact Bevill Edge

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