Marketing to Millennials (Without Ignoring Baby Boomers)
Millennials are unique and fundamentally different than previous generations, especially when it comes to their views about brands and advertising. 67% of millennials have never clicked on a sponsored story and 87% say sponsored stories make their experience worse, according to new SocialChorus research.
So, what’s a brand to do? Survey results uncovered that (not surprisingly!) millennials go to their peers for information about new products and trust them over all other sources of information. 95% of millennials say that friends are the most credible source of product information and 98% of millennials are more likely to engage with a friend’s post over a brand’s post. While connecting with younger generations is extremely important, we can't forget about other demographics. In fact, social media use by older Americans has nearly tripled in the past 4 years.
In this session, we’ll discuss how brands can connect and engage with millennial and baby boomer generations and how to empower brand advocates, young and old, to share the brand’s story with their friends and networks.
This event is Hosted and Sponsored by: Traackr and SocialChorus. Free food and drinks will be provided, and Social Media Club shirts will be raffled off!
Jennifer Kirk has over 10 years experience in marketing and events. Starting her career on Capitol Hill, Jennifer was the youngest in the history of the US Copyright Office to hold her position in the Public Information Office. She left Washington to work in publicity and events in the Nashville music and sports industry before transitioning to social media marketing six years ago. Since then, she has led many successful social and online marketing initiatives and campaigns for worldwide names in television, music, publishing and the tech industry in Silicon Valley. In addition, Jennifer has worked many high profile red carpet events in entertainment and received two commendations from the U.S. Navy for her work as a civilian for an event on behalf of the military branch. Jennifer holds both her undergraduate and graduate degrees from Belmont University.
Tony McRoberts, Senior Director Strategic Accounts at SocialChorus
Tony manages the client success team, developing brand strategies and ensuring successful delivery. Tony has spent his career in WOM marketing with a specialty engaging the coveted Millennial demographic. Most recently, he was at MRY where he managed social strategies for Adobe, Google, PayPal, and Playstation.
Katrina Lake, Founder & CEO of Stitchfix
Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly customer-focused shopping experience. Prior to starting Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail, and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures. Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.
Jennifer Donovan, Founder & Principal at Nova Communications
Jennifer Donovan is the founder of Nova Communications, a consulting practice helping businesses design, plan and execute on PR, social and digital media programs. She has a track record of leveraging emerging technologies and creative approaches to execute results-driven campaigns. She specializes in innovative content strategy development and strategic execution. Jennifer combines traditional and evolving communications methods to develop unique programs to allow companies of all sizes to stand out and make a name for themselves through powerful messages and engaging content. She's a seasoned professional, having spent 18 years working for various PR agencies and most recently spent nine years working at Akamai Technologies, where she launched their global social media program. Prior to working in the communications industry, Jennifer worked as a reporter for community newspapers. Jennifer can be reached at firstname.lastname@example.org or on Twitter at @jendonovansf
Amanda Stoneall, Community Engagement at ooVoo
Amanda Stoneall's breadth of experience covers a wide spectrum of industries directly influenced by the millennial generation. ooVoo provides a high-quality, free, social video chat service and integrated instant messaging for more than 85 million registered users worldwide. Bringing multi-party HD video chat to users around the world, ooVoo enables people to connect with their friends, family and community via 12-way video chat on any Android or iOS-based mobile or tablet device, desktop, over the Web, and Facebook, using cloud-based connectivity. Headquartered in New York City, ooVoo is a privately-held company funded by Myrian Capital. Follow Amamda at @AKStoneall, and ooVoo on Facebook at www.facebook.com/ooVooand through Twitter at www.twitter.com/ooVoo.
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