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Marketing in a Handheld World: Mobile Marketing Trends and Techniques for the Hispanic Market

American Marketing Association - Houston

Tuesday, May 14, 2013 from 7:30 AM to 10:00 AM (CDT)

Houston, TX

Marketing in a Handheld World: Mobile Marketing Trends...

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Ticket Type Remaining Sales End Price Fee Quantity
Registration members 50 Tickets Ended $35.00 $2.92

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Event Details

Hispanic users are less likely than other ethnicities to have a home connection to access the Internet; however, they are more likely to browse websites, check email or send and receive messages from their cell phones. In a world of apps, short messages, videos and gaming, what are the latest techniques to market your product or services to Latinos via mobile devices?

Attend our workshop and learn from our renowned group of panelists:

  • How marketers can think strategically about these techniques to better engage this segment of the market
  • The latest statistics and why mobile marketing matters in a city such as Houston
  • Tips to develop messaging on these platforms to target the Hispanic consumer

Panelists
Alvaro Cabal
Director of Multicultural Marketing, Ford Motor Company
 

Shervin Kalinia

CEO, HHPage Inc. – Mobile Marketing Company
 
Jorge Rincón
Chief Operations Officer, Adsmovil – Mobile Ad Network

Moderator
Cynthia Cisneros

Vice President of Community Affairs, Channel 13 ABC

 

Have questions about Marketing in a Handheld World: Mobile Marketing Trends and Techniques for the Hispanic Market? Contact American Marketing Association - Houston

When & Where


United Way of Houston
50 Waugh Drive
Houston, TX 77007

Tuesday, May 14, 2013 from 7:30 AM to 10:00 AM (CDT)


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Organizer

American Marketing Association - Houston

 

AMA Houston is EVERYTHING MARKETING. For marketing professionals, AMA Houston is THE Marketing Connection for leading educational information, career-building resources and valuable networking opportunities.

 

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