Only dummies forget to market their business. Take this two-hour class to learn the importance of determining your target audience, how knowing the strengths and weaknesses of your business can indicate your success and whether or not you are in a niche’ market.
How to develop consistent and affective collateral materials will also be covered. If you market it, they WILL come.
|Vallorie Henderson SBDC Business Consultant|
Vallorie Henderson began working with the Kentucky SBDC in August of 2011. Prior to joining the team in Louisville, Vallorie served as the business development director for the Kentucky Arts Council in Frankfort for 10.5 years. She holds a B.A. from Berea College in Berea, Kentucky and a M.F.A. from Miami University in Oxford, Ohio. Vallorie has over 25 years of experience in marketing and promotion with such regional organizations as the Speed Art Museum and the Indianapolis Children's Museum. She owns and actively markets her own fiber arts studio on both a national and international level. Vallorie's own success in marketing and selling her artwork allows her to relate to individual business owners on a very personal level. Assisting small business owners in understanding how to grow their revenue streams is high on Vallorie's list of priorities. She also serves on the Board of Directors for Just Creations, a fair trade retail outlet in Louisville. She has traveled internationally to work with artisan entrepreneurs in growing their businesses and to assure they are paid a living wage.
Fee $49 per person
Vets attend for FREE
1. Go to www.vetsfastlaunch.org and register for your coupon for free workshop series.
2. Go to our Registration page to access Veterans tickets. From there you will be required to enter the coupon's code to complete your registration.
3. Present your coupon the day of the event.