Marketing For Cheap
Thursday, November 8th from 8:00 - 9:30 pm
John Fischer, Marketing & Brand Strategist
Marketing can be an expensive proposition for a start-up, especially one prioritizing its spending around the launch of a product or the acquisition of users. Fortunately, there are a number of strategies for "earning" media attention -- that is, leveraging independent media channels to build awareness or buzz without paying for ads, or targeting the discrete spending of marketing dollars in ways that can generate disproportionate results.
This class focuses on the techniques and tricks for using minimal spending to produce maximum marketing awareness. For example:
John Fischer is a marketing and brand strategist who has worked with companies ranging from Disney to Harley-Davidson, and has been interviewed about trends and culture by publications including ABCNews, Monocle Magazine, and Newsweek/The Daily Beast. At various times he has been a trendspotter, business strategist, and account planner at BBH New York, Anomaly, Fathom+Hatch, Takeout, and Faith Popcorn's BrainReserve. He is really good at PowerPoint.
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