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Marketing For Cheap

General Assembly

Thursday, November 8, 2012 from 8:00 PM to 9:30 PM (EST)

New York, NY

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Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $30.00 $2.49

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Event Details

Marketing For Cheap

Thursday, November 8th from 8:00 - 9:30 pm

John Fischer, Marketing & Brand Strategist

Marketing can be an expensive proposition for a start-up, especially one prioritizing its spending around the launch of a product or the acquisition of users. Fortunately, there are a number of strategies for "earning" media attention -- that is, leveraging independent media channels to build awareness or buzz without paying for ads, or targeting the discrete spending of marketing dollars in ways that can generate disproportionate results.

This class focuses on the techniques and tricks for using minimal spending to produce maximum marketing awareness. For example:

  • Techniques such as "defining an enemy," "leaning into frame," and "creating social currency" provide different advantages and disadvantages
  • Overview of techniques prioritized by cost
  • Examples of brands (both big and small) that have deployed similar techniques

John Fischer is a marketing and brand strategist who has worked with companies ranging from Disney to Harley-Davidson, and has been interviewed about trends and culture by publications including ABCNews, Monocle Magazine, and Newsweek/The Daily Beast. At various times he has been a trendspotter, business strategist, and account planner at BBH New York, Anomaly, Fathom+Hatch, Takeout, and Faith Popcorn's BrainReserve. He is really good at PowerPoint.

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Questions? Check out our FAQs

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 5 days before the scheduled event date. No refunds will be given after this timeframe.

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Have questions about Marketing For Cheap? Contact General Assembly

When & Where


General Assembly West
10 E 21st St
New York, NY 10010

Thursday, November 8, 2012 from 8:00 PM to 9:30 PM (EST)


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Organizer

General Assembly

General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.

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