Marketing Accountability: Protecting Your 2011 Advertising Budget
Thursday, January 20, 2011 from 11:30 AM to 1:00 PM (EST)
Dave & Busters
Thursday, January 20, 2011
Registration: 11:30 am
Lunch & Presentation: Noon
Steve Smith, the founder and president of Markalyst
n turbulent economic times, like now, consumers are seeking greater value. To find it, even their most habitual and low-risk purchase decisions are subject to self-examination and change. That makes this a great time to advertise; yet, in turbulent times, advertising often tops the list of corporate budgets being cut.
Often it’s because we (marketers) have failed to demonstrate the relationship between marketing decisions and business outcomes; and by not doing so, we’ve also failed to earn executive-level confidence.
Accordingly, there’s never been a better time than now to join the marketing accountability movement. It’s underway at big brands and big-brand agencies across the nation. And at the center of this movement is our January 20th presenter.
Steve Smith, the founder and president of Markalyst,℠ is an advertising and marketing consultant who guides companies at establishing the metrics and processes needed for marketers to accept and demonstrate accountability for their decisions.
Prior to Markalyst, Smith spent 30 years building multi-billion dollar brands. Along the way, Advertising Age added him to its list of Top 100 Marketers. Today, he remains active in the American Advertising Federation (AAF) and the American Marketing Association (AMA). And for the Association of National Advertisers (ANA), he is chairman of its Senior Marketer's Think Tank.
Our January 20th presentation will be a game-changing hour and wonderful way to usher in 2011 ...so reserve your seats, now.
When & Where
AAF-Jacksonville is the local chapter of the American Advertising Federation (AAF), within the AAF 4th District. Along with its fellow chapters and the 4th District, AAF-Jacksonville is dedicated to serving members by protecting and advancing advertising interests, including the freedom to truthfully advertise legal products. AAF-Jacksonville fulfills set goals through effective government relations, professional development, public education, advertising standards, community service and recognition of excellence.