Learn how to understand your customers’ needs!
The essence of marketing strategy is to understand your customers’ needs and develop a plan that meets those needs. With this course you will learn the fundamental components of a successful marketing strategy that will maximize impact while minimizing costs. Total course hours: 1 session, 1.5 hours.
You will learn about:
- What is the role of marketing in your business
- How to develop a sound marketing strategy
- How to identify your target audience
- What is the importance of establishing an online presence
When & Where
NYC Department of Small Business Services
The NYC Department of Small Business Services makes it easier for businesses in New York City to form, do business, and grow by providing direct assistance to business owners, fostering neighborhood development in commercial districts, and linking employers to a skilled and qualified workforce. Whether you're an entrepreneur, running a small business or a large corporation, we can work for you – for free.
You can register for all of our free courses on Eventbrite. For questions about individual courses or to register over the phone, please contact an Account Manager at one of our NYC Business Solutions Centers or reach out to one of our NYC Small Business Technology Coalition or Immigrant Business Initiative partners.