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Join hundreds of marketing, design and communication professionals for the annual Market Charlotte Event - an evening of programming by marketing thought leaders from companies like Lowe's, Quaero (CSGI) and more! This year's event is hosted at the beautiful Mint Museum Uptown.
Registration includes: Drink ticket (excludes student ticket), heavy hors d'oeuvres, networking, speaker presentations and dynamic views of uptown's city scape.
Register today: $49 for participating members / $59 for non members (Reserve your seats today as they will become limited)
Marketing in a Post-Recession Economy | Doing more with less
The recession ended in 2009, but some economists debate whether real recovery has begun. Thought leaders share their expertise from mobile strategy to customer engagement, and more, in a post-recession environment.
Take a deep dive into Mobile Strategy & The Experience Economy to hear about The Evolving Role of Service in a World That's always On.
Learn about Effective Use of Big Data for Customer Engagement
With more and more businesses competing for the same space in your social feeds, learn how one online cruise company is consistently Standing Out and Breaking Through the Noise in the Social Media Space.
- Sean Bartlett, Director of Mobile Strategies and Platforms- Lowe's
- Dan Smith, Chief Architect, and Stephanie Reese, Senior Client Manager-Quaero (a division of CSG International)
- Rich Tucker, Social Media Manager- Cruisedeals.com (a brand of Travel Leaders Leisure Group)
6:00 p.m. | Networking, Registration, Drinks and Heavy hors d'oeuvres
See old friends and make new ones by networking before the event, which will be easier with hors d’oeuvres, a free drink ticket and a cash bar. Hundreds of Charlotte’s professionals will be looking to network, talk shop and meet you!
7:00 p.m. | Program Begins Promptly
Mobile Strategy & The Experience Economy: The Evolving Role of Service in a World That's always On. Presented by Sean Bartlett, Director of Mobile Strategies and Platforms- Lowe's
Lowe’s is at the forefront of delivering compelling shopping experiences through the combination of mobility, technology, and retail stores. Lowe’s will provide a look into its comprehensive mobile portfolio for customers and store associates, including the power of connecting customers and associates via its MyLowe’s program.
Effective Use of Big Data for Customer Engagement Presented by Dan Smith, Chief Architect and Stephanie Reese, Senior Client Manager-Quaero (a division of CSG International)
More data means better analytics, which means better understanding of customers and therefore more meaningful engagement; however, volumes of data measured in terabytes, petabytes, and beyond are so big they have spawned the terms "Big Data" and "Big Analytics." At this scale, there are practical considerations that must be understood to successfully reap the benefits for customer engagement.
Quaero will focus on several key aspects of the effective use of Big Data throughout its life cycle, including data sources, ingestion, management, analytics, consumption and integration with marketing and sales operations.
Standing Out and Breaking through the Noise in the Social Media Space Presented by Rich Tucker, Social Media Manager- Cruisedeals.com (a brand of Travel Leaders Leisure Group)
CruiseDeals.com, a leading online travel agency headquartered in Charlotte, will describe how Social Media is at the center of their whole marketing strategy. The presentation will dive into social media strategies that include partnerships, engaging content strategy, social good, email marketing, landing page optimization and targeted paid advertising.
About the venue:
Mint Museum Uptown houses the internationally renowned Craft + Design collection, as well as outstanding collections of American, contemporary, and European art. Designed by Machado and Silvetti Associates of Boston, the five-story, 145,000-square-foot facility combines inspiring architecture with cutting-edge exhibitions to provide visitors with unparalleled educational and cultural experiences. Located in the heart of Charlotte's burgeoning center city. http://www.mintmuseum.org/
When & Where
Presented by AAF, AIGA, CAMA, IABC and SMCLT.
Market Charlotte is hosted by Charlotte American Marketing Association (CAMA) in partnership with AAF, AIGA, IABC and SMCLT.