The Missing Ingredient for Many PR Professionals -- Sales Skills: Why you need them, and how they can make ALL the difference in your success rate. Presented by Lori Turner-Wilson, CEO of Red Rover, in collaboration with their lead sales trainer -- Ty Skinner. Join us Wednesday, March 13 at The University Club for this presentation and panel discussion. Registration begins at 11:30 a.m.
Lori is co-founder and CEO of RedRover, a sales development and marketing consulting firm. Lori works with companies large and small to help them improve the productivity of their sales force and the return on their marketing investment.
Before opening her own sales and marketing firm, Lori spent over 15 years leading corporate sales, marketing and communications divisions in the financial services, hospitality and franchise restaurant sectors. During this time she served as Director of Target Marketing for the Hampton Hotels brand of Hilton Hotels Corporation, VP of Communications for First Horizon National, Sr. Communications Director and Corporate Editor for TCBY Enterprises, and VP of Sales & Marketing for First National Banking Company.
She is the recipient of numerous industry awards including Addy awards, Communicator awards, and a Telly. She was recently recognized in the Memphis Business Journal’s “Top 40 Under 40” and as a finalist in their Executive of the Year competition. She is also active on the board of directors for Memphis Area Legal Services.
Lori writes a syndicated weekly column for the Daily News, Memphis News, Nashville Ledger, Desoto Times, and other area publications, titled “Guerrilla Sales & Marketing.” And she recently won a Summit International Award for her column where she competed against thousands of submissions from 22 countries. Lori also served as a contributing ghostwriter for the renowned “Complete Idiot’s Guide to Guerilla Marketing.”
When & Where
About PRSA Memphis
The Memphis chapter of the Public Relations Society of America is a melting pot of close to 200 communicators in positions with large corporations, small private companies, consulting firms, nonprofit agencies, educational institutions and free-lancers.
The Memphis Chapter was founded in 1952 when about 10 professionals met at the Peabody Hotel in downtown Memphis. Today, more than 50 years later, almost 200 members meet throughout the year for programs, professional development seminars, awards programs and socials.
The Public Relations Society of America (PRSA), headquartered in New York City, is the world's largest organization for public relations professionals. The society's more than 19,000 members represent business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations.
Since it was chartered in 1947, PRSA has continued to provide a forum for addressing issues affecting the profession and the resources for promoting the highest professional standards. It offers unequalled opportunities for improving skills and gaining knowledge, as well as for the exchange of information and experiences with other public relations professionals.